Here is a description of field types in Marketo. Additional information about field types can be found here. Additional information about field type limits can be found here.
Field Type |
Description |
Example |
---|---|---|
Datetime | Used for inputting a date & time. Follows W3C format (ISO 8601). The best practice is to always include the time zone offset.
Complete date plus hours and minutes: YYYY-MM-DDThh:mm:ssTZD where TZD is “+hh:mm” or “-hh:mm” Note: Some Asset APIs return “Z+0000” as TZD for updatedAt and createdAt. |
2010-05-07T15:41:32-05:00 |
A string type field which accepts email addresses | example@example.com | |
Float | A number field which contains of Real Numbers and can use a decimal place. | 10.4 |
Integer | Whole numbers | 10 |
Formula | Fields whose values are generated by manipulating data from other fields present on a lead record. They are not exported and can not be used in a Smart Campaigns. | Please see this article on docs.marketo.com |
Percent | A percentage expressed as an integer | 30 |
URL | A text type field which restricts input to URLs, including the protocol of the URL. | http://example.com/ |
Phone | Phone number | 111-111-1111 |
Textarea | Longer text.
Supports up to 30,000 bytes. Standard ASCII characters use 1 byte per character (allowing up to 30,000 characters). Unicode characters may use up to 4 bytes per character (reducing the number of characters allowed to less than 30,000 characters). |
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String | Shorter text (up to 255 characters) | Lorem ipsum dolor sit amet |
Score | An integer type field which can be manipulated with the Change Score flow step | 10 |
Boolean(previously Checkbox) | Allows users to select a True (checked) or False (unchecked) value. | True |
Currency | A float type field which represents the default currency type selected for the Marketo Subscription | 10.40 |
Date | Used for date. Follows W3C format. | 2010-05-07 |
Reference | A string type field containing a key to another record (a foreign key). | Contact Company |