Standard Fields
Here is a list of standard fields available in Marketo that are accessible via the API.
REST API Name | SOAP API Name | Friendly Label | Description |
---|---|---|---|
address | Address | Address | Lead’s address |
annualRevenue | AnnualRevenue | Annual Revenue | Annual Revenue of the lead’s company |
anonymousIP | AnonymousIP | Anonymous IP | IP address of the lead’s first recorded web visit |
billingCity | BillingCity | Billing City | City of the lead’s billing address |
billingCountry | BillingCountry | Billing Country | Country of the lead’s billing address |
billingPostalCode | BillingPostalCode | Billing Postal Code | Postal code of the lead’s billing address |
billingState | BillingState | Billing State | State or province of the lead’s billing address |
billingStreet | BillingStreet | Billing Address | Billing street address of the lead’s company |
city | City | City | Lead’s city |
company | Company | Company Name | Lead’s company name |
country | Country | Country | Lead’s country |
dateOfBirth | DateofBirth | Date of Birth | Lead’s date of birth |
department | Department | Department | Lead’s department in their company |
doNotCall | DoNotCall | Do Not Call | Lead’s do-not-call preference |
doNotCallReason | DoNotCallReason | Do Not Call Reason | Explanation for lead’s do-not-call preference |
Email Address | Lead’s email address. Standard Marketo key field for lead records | ||
fax | Fax | Fax Number | Lead’s fax number |
firstName | FirstName | First Name | Lead’s first name |
industry | Industry | Industry | Lead’s Industry |
inferredCompany | InferredCompany | Inferred Company | Company name inferred by reverse IP lookup of the lead’s first recorded web visit |
inferredCountry | InferredCountry | Inferred Country | Country inferred by reverse IP lookup of the lead’s first recorded web visit |
lastName | LastName | Last Name | Lead’s Last Name |
leadRole | LeadRole | Role | Lead’s role in their company |
leadScore | LeadScore | Lead Score | Integer score awarded to the lead by scoring campaigns and programs |
leadSource | LeadSource | Lead Source | Field recording what source the lead originated from |
leadStatus | LeadStatus | Lead Status | Field recording the current marketing/sales status of the lead |
mainPhone | MainPhone | Main Phone | Primary phone number of the lead’s company |
jigsawContactId | Marketo Jigsaw Contact Id | Marketo Data.com ID | Lead’s Data.com ID if available |
jigsawContactStatus | Marketo Jigsaw Contact Status | Marketo Data.com Status | Lead’s Data.com status if available |
facebookDisplayName | MarketoSocialFacebookDisplayName | Marketo Social Facebook Display Name | Lead’s Facebook display name. System populated during social sign-in |
facebookId | MarketoSocialFacebookId | Marketo Social Facebook Id | Lead’s Facebook Id. System populated during social sign-in |
facebookPhotoURL | MarketoSocialFacebookPhotoURL | Marketo Social Facebook Photo URL | URL of lead’s Facebook profile photo. System populated during social sign-in |
facebookProfileURL | MarketoSocialFacebookProfileURL | Marketo Social Facebook Profile URL | URL of lead’s Facebook profile. System populated during social sign-in |
facebookReach | MarketoSocialFacebookReach | Marketo Social Facebook Reach | The Facebook reach of the lead. System populated during social sign-in |
facebookReferredEnrollments | MarketoSocialFacebookReferredEnrollments | Marketo Social Facebook Referred Enrollments | Number of referred enrollments attributed to the lead through Facebook. System managed |
facebookReferredVisits | MarketoSocialFacebookReferredVisits | Marketo Social Facebook Referred Visits | Number of referred visits attributed to the lead through Facebook. System managed |
gender | MarketoSocialGender | Marketo Social Gender | Gender of the lead. System populated during social sign-in |
lastReferredEnrollment | MarketoSocialLastReferredEnrollment | Marketo Social Last Referred Enrollment | Date of last completed referral. System managed |
lastReferredVisit | MarketoSocialLastReferredVisit | Marketo Social Last Referred Visit | Date of last referred visit. System managed |
linkedInDisplayName | MarketoSocialLinkedInDisplayName | Marketo Social LinkedIn Display Name | Lead’s LinkedIn display name. System populated during social sign-in |
linkedInId | MarketoSocialLinkedInId | Marketo Social LinkedIn Id | Lead’s LinkedIn Id. System populated during social sign-in |
linkedInPhotoURL | MarketoSocialLinkedInPhotoURL | Marketo Social LinkedIn Photo URL | Lead’s LinkedIn photo URL. System populated during social sign-in |
linkedInProfileURL | MarketoSocialLinkedInProfileURL | Marketo Social LinkedIn Profile URL | Lead’s LinkedIn profile. System populated during social sign-in |
linkedInReach | MarketoSocialLinkedInReach | Marketo Social LinkedIn Reach | Lead’s LinkedIn reach. System populated during social sign-in |
linkedInReferredEnrollments | MarketoSocialLinkedInReferredEnrollments | Marketo Social LinkedIn Referred Enrollments | Number of referred enrollments attributed to the lead through LinkedIn. System managed |
linkedInReferredVisits | MarketoSocialLinkedInReferredVisits | Marketo Social LinkedIn Referred Visits | Number of referred visits attributed to the lead through LinkedIn. System managed |
syndicationId | – | Marketo Social Syndication ID | Lead’s internal Marketo Social Id. System managed |
totalReferredEnrollments | MarketoSocialTotalReferredEnrollments | Marketo Social Total Referred Enrollments | Total number of completed referral enrollments attributed to the lead |
totalReferredVisits | MarketoSocialTotalReferredVisits | Marketo Social Total Referred Visits | Total number of referred visits attributed to the lead |
twitterDisplayName | MarketoSocialTwitterDisplayName | Marketo Social Twitter Display Name | Lead’s Twitter display name. System populated during social sign-in |
twitterId | MarketoSocialTwitterId | Marketo Social Twitter Id | Lead’s Twitter Id. System populated during social sign-in |
twitterPhotoURL | MarketoSocialTwitterPhotoURL | Marketo Social Twitter Photo URL | Lead’s Twitter photo URL. System populated during social sign-in |
twitterProfileURL | MarketoSocialTwitterProfileURL | Marketo Social Twitter Profile URL | Lead’s Twitter profile URL. System populated during social sign-in |
twitterReach | MarketoSocialTwitterReach | Marketo Social Twitter Reach | Lead’s Twitter reach. System populated during social sign-in |
twitterReferredEnrollments | MarketoSocialTwitterReferredEnrollments | Marketo Social Twitter Referred Enrollments | Number of referred enrollments attributed to the lead through Twitter. System managed |
twitterReferredVisits | MarketoSocialTwitterReferredVisits | Marketo Social Twitter Referred Visits | Number of referred visits attributed to the lead through Twitter. System managed |
middleName | MiddleName | Middle Name | Lead’s Middle Name |
mobilePhone | MobilePhone | Mobile Phone Number | Lead’s mobile phone number |
numberOfEmployees | NumberOfEmployees | Num Employees | Number of employees of lead’s company |
phone | Phone | Phone Number | Lead’s Phone Number |
postalCode | PostalCode | Postal Code | Lead’s postal code |
rating | Rating | Lead Rating | Marketing/sales rating of the lead |
salutation | Salutation | Salutation | Lead’s preferred salutation, i.e. Mister, Misses…etc. |
sicCode | SICCode | SIC Code | Standard Industrial Classification code of the lead’s company |
site | Site | Site | |
state | State | State | Lead’s state |
title | Title | Job Title | Lead’s job title |
unsubscribed | Unsubscribed | Unsubscribed | Lead’s email-unsubscribed status. Partially system managed. Will prevent receipt of non-operational emails if set to true. |
unsubscribedReason | UnsubscribedReason | Unsubscribed Reason | Reason for lead’s unsubscribed status. Partially system managed. Populated with Email information if lead unsubscribed directly from a Marketo email. |
website | Website | Website | URL of the website of the lead’s company |
createdAt | – | Created At | The time when the lead record was initially created. System managed |
updatedAt | – | Updated At | The last time the lead record was updated. System managed |
emailInvalid | – | Email Invalid | Email invalid status. All emails to the address will be blocked if set to true. Bounces indicating that the email is invalid will automatically set this field to true. |
emailInvalidCause | – | Email Invalid Cause | Cause of email invalid status. The instigating bounce message will be recorded in this field when email invalid is set to true. |
inferredCity | – | Inferred City | Lead’s city inferred by reverse IP lookup of lead’s first recorded web visit. |
inferredMetropolitanArea | – | Inferred Metropolitan Area | Lead’s metropolitan area inferred by reverse IP lookup of lead’s first recorded web visit. |
inferredPhoneAreaCode | – | Inferred Phone Area Code | Lead’s phone area code inferred by reverse IP lookup of lead’s first recorded web visit. |
inferredPostalCode | – | Inferred Postal Code | Lead’s postal code inferred by reverse IP lookup of lead’s first recorded web visit. |
inferredStateRegion | – | Inferred State Region | Lead’s state region inferred by reverse IP lookup of lead’s first recorded web visit. |
isAnonymous | – | Is Anonymous | Anonymous status of lead record. System managed. |
priority | – | Priority | Lead’s Sales Insight priority. System managed. |
relativeScore | – | Relative Score | Lead’s Sales Insight relative score. System managed. |
urgency | – | Urgency | Lead’s Sales Insight urgency. System managed. |