List of Standard Fields

Standard Fields

Here is a list of standard fields available in Marketo that are accessible via the API.

REST API Name SOAP API Name Friendly Label Description
address Address Address Lead’s address
annualRevenue AnnualRevenue Annual Revenue Annual Revenue of the lead’s company
anonymousIP AnonymousIP Anonymous IP IP address of the lead’s first recorded web visit
billingCity BillingCity Billing City City of the lead’s billing address
billingCountry BillingCountry Billing Country Country of the lead’s billing address
billingPostalCode BillingPostalCode Billing Postal Code Postal code of the lead’s billing address
billingState BillingState Billing State State or province of the lead’s billing address
billingStreet BillingStreet Billing Address Billing street address of the lead’s company
city City City Lead’s city
company Company Company Name Lead’s company name
country Country Country Lead’s country
dateOfBirth DateofBirth Date of Birth Lead’s date of birth
department Department Department Lead’s department in their company
doNotCall DoNotCall Do Not Call Lead’s do-not-call preference
doNotCallReason DoNotCallReason Do Not Call Reason Explanation for lead’s do-not-call preference
email Email Email Address Lead’s email address. Standard Marketo key field for lead records
fax Fax Fax Number Lead’s fax number
firstName FirstName First Name Lead’s first name
industry Industry Industry Lead’s Industry
inferredCompany InferredCompany Inferred Company Company name inferred by reverse IP lookup of the lead’s first recorded web visit
inferredCountry InferredCountry Inferred Country Country inferred by reverse IP lookup of the lead’s first recorded web visit
lastName LastName Last Name Lead’s Last Name
leadRole LeadRole Role Lead’s role in their company
leadScore LeadScore Lead Score Integer score awarded to the lead by scoring campaigns and programs
leadSource LeadSource Lead Source Field recording what source the lead originated from
leadStatus LeadStatus Lead Status Field recording the current marketing/sales status of the lead
mainPhone MainPhone Main Phone Primary phone number of the lead’s company
jigsawContactId Marketo Jigsaw Contact Id Marketo Data.com ID Lead’s Data.com ID if available
jigsawContactStatus Marketo Jigsaw Contact Status Marketo Data.com Status Lead’s Data.com status if available
facebookDisplayName MarketoSocialFacebookDisplayName Marketo Social Facebook Display Name Lead’s Facebook display name. System populated during social sign-in
facebookId MarketoSocialFacebookId Marketo Social Facebook Id Lead’s Facebook Id. System populated during social sign-in
facebookPhotoURL MarketoSocialFacebookPhotoURL Marketo Social Facebook Photo URL URL of lead’s Facebook profile photo. System populated during social sign-in
facebookProfileURL MarketoSocialFacebookProfileURL Marketo Social Facebook Profile URL URL of lead’s Facebook profile. System populated during social sign-in
facebookReach MarketoSocialFacebookReach Marketo Social Facebook Reach The Facebook reach of the lead. System populated during social sign-in
facebookReferredEnrollments MarketoSocialFacebookReferredEnrollments Marketo Social Facebook Referred Enrollments Number of referred enrollments attributed to the lead through Facebook. System managed
facebookReferredVisits MarketoSocialFacebookReferredVisits Marketo Social Facebook Referred Visits Number of referred visits attributed to the lead through Facebook. System managed
gender MarketoSocialGender Marketo Social Gender Gender of the lead. System populated during social sign-in
lastReferredEnrollment MarketoSocialLastReferredEnrollment Marketo Social Last Referred Enrollment Date of last completed referral. System managed
lastReferredVisit MarketoSocialLastReferredVisit Marketo Social Last Referred Visit Date of last referred visit. System managed
linkedInDisplayName MarketoSocialLinkedInDisplayName Marketo Social LinkedIn Display Name Lead’s LinkedIn display name. System populated during social sign-in
linkedInId MarketoSocialLinkedInId Marketo Social LinkedIn Id Lead’s LinkedIn Id. System populated during social sign-in
linkedInPhotoURL MarketoSocialLinkedInPhotoURL Marketo Social LinkedIn Photo URL Lead’s LinkedIn photo URL. System populated during social sign-in
linkedInProfileURL MarketoSocialLinkedInProfileURL Marketo Social LinkedIn Profile URL Lead’s LinkedIn profile. System populated during social sign-in
linkedInReach MarketoSocialLinkedInReach Marketo Social LinkedIn Reach Lead’s LinkedIn reach. System populated during social sign-in
linkedInReferredEnrollments MarketoSocialLinkedInReferredEnrollments Marketo Social LinkedIn Referred Enrollments Number of referred enrollments attributed to the lead through LinkedIn. System managed
linkedInReferredVisits MarketoSocialLinkedInReferredVisits Marketo Social LinkedIn Referred Visits Number of referred visits attributed to the lead through LinkedIn. System managed
syndicationId  – Marketo Social Syndication ID Lead’s internal Marketo Social Id. System managed
totalReferredEnrollments MarketoSocialTotalReferredEnrollments Marketo Social Total Referred Enrollments Total number of completed referral enrollments attributed to the lead
totalReferredVisits MarketoSocialTotalReferredVisits Marketo Social Total Referred Visits Total number of referred visits attributed to the lead
twitterDisplayName MarketoSocialTwitterDisplayName Marketo Social Twitter Display Name Lead’s Twitter display name. System populated during social sign-in
twitterId MarketoSocialTwitterId Marketo Social Twitter Id Lead’s Twitter Id. System populated during social sign-in
twitterPhotoURL MarketoSocialTwitterPhotoURL Marketo Social Twitter Photo URL Lead’s Twitter photo URL. System populated during social sign-in
twitterProfileURL MarketoSocialTwitterProfileURL Marketo Social Twitter Profile URL Lead’s Twitter profile URL. System populated during social sign-in
twitterReach MarketoSocialTwitterReach Marketo Social Twitter Reach Lead’s Twitter reach. System populated during social sign-in
twitterReferredEnrollments MarketoSocialTwitterReferredEnrollments Marketo Social Twitter Referred Enrollments Number of referred enrollments attributed to the lead through Twitter. System managed
twitterReferredVisits MarketoSocialTwitterReferredVisits Marketo Social Twitter Referred Visits Number of referred visits attributed to the lead through Twitter. System managed
middleName MiddleName Middle Name Lead’s Middle Name
mobilePhone MobilePhone Mobile Phone Number Lead’s mobile phone number
numberOfEmployees NumberOfEmployees Num Employees Number of employees of lead’s company
phone Phone Phone Number Lead’s Phone Number
postalCode PostalCode Postal Code Lead’s postal code
rating Rating Lead Rating Marketing/sales rating of the lead
salutation Salutation Salutation Lead’s preferred salutation, i.e. Mister, Misses…etc.
sicCode SICCode SIC Code Standard Industrial Classification code of the lead’s company
site Site Site
state State State Lead’s state
title Title Job Title Lead’s job title
unsubscribed Unsubscribed Unsubscribed Lead’s email-unsubscribed status. Partially system managed. Will prevent receipt of non-operational emails if set to true.
unsubscribedReason UnsubscribedReason Unsubscribed Reason Reason for lead’s unsubscribed status. Partially system managed. Populated with Email information if lead unsubscribed directly from a Marketo email.
website Website Website URL of the website of the lead’s company
createdAt  – Created At The time when the lead record was initially created. System managed
updatedAt  – Updated At The last time the lead record was updated. System managed
emailInvalid  – Email Invalid Email invalid status. All emails to the address will be blocked if set to true. Bounces indicating that the email is invalid will automatically set this field to true.
emailInvalidCause  – Email Invalid Cause Cause of email invalid status. The instigating bounce message will be recorded in this field when email invalid is set to true.
inferredCity  – Inferred City Lead’s city inferred by reverse IP lookup of lead’s first recorded web visit.
inferredMetropolitanArea  – Inferred Metropolitan Area Lead’s metropolitan area inferred by reverse IP lookup of lead’s first recorded web visit.
inferredPhoneAreaCode  – Inferred Phone Area Code Lead’s phone area code inferred by reverse IP lookup of lead’s first recorded web visit.
inferredPostalCode  – Inferred Postal Code Lead’s postal code inferred by reverse IP lookup of lead’s first recorded web visit.
inferredStateRegion  – Inferred State Region Lead’s state region inferred by reverse IP lookup of lead’s first recorded web visit.
isAnonymous  – Is Anonymous Anonymous status of lead record. System managed.
priority  – Priority Lead’s Sales Insight priority. System managed.
relativeScore  – Relative Score Lead’s Sales Insight relative score. System managed.
urgency  – Urgency Lead’s Sales Insight urgency. System managed.