Here is a list of standard fields available in Marketo that are accessible via the API.
| REST API Name | SOAP API Name | Friendly Label | Description |
|---|---|---|---|
| address | Address | Address | Lead’s address |
| annualRevenue | AnnualRevenue | Annual Revenue | Annual Revenue of the lead’s company |
| anonymousIP | AnonymousIP | Anonymous IP | IP address of the lead’s first recorded web visit |
| billingCity | BillingCity | Billing City | City of the lead’s billing address |
| billingCountry | BillingCountry | Billing Country | Country of the lead’s billing address |
| billingPostalCode | BillingPostalCode | Billing Postal Code | Postal code of the lead’s billing address |
| billingState | BillingState | Billing State | State or province of the lead’s billing address |
| billingStreet | BillingStreet | Billing Address | Billing street address of the lead’s company |
| city | City | City | Lead’s city |
| company | Company | Company Name | Lead’s company name |
| country | Country | Country | Lead’s country |
| dateOfBirth | DateofBirth | Date of Birth | Lead’s date of birth |
| department | Department | Department | Lead’s department in their company |
| doNotCall | DoNotCall | Do Not Call | Lead’s do-not-call preference |
| doNotCallReason | DoNotCallReason | Do Not Call Reason | Explanation for lead’s do-not-call preference |
| Email Address | Lead’s email address. Standard Marketo key field for lead records | ||
| fax | Fax | Fax Number | Lead’s fax number |
| firstName | FirstName | First Name | Lead’s first name |
| industry | Industry | Industry | Lead’s Industry |
| inferredCompany | InferredCompany | Inferred Company | Company name inferred by reverse IP lookup of the lead’s first recorded web visit |
| inferredCountry | InferredCountry | Inferred Country | Country inferred by reverse IP lookup of the lead’s first recorded web visit |
| lastName | LastName | Last Name | Lead’s Last Name |
| leadRole | LeadRole | Role | Lead’s role in their company |
| leadScore | LeadScore | Lead Score | Integer score awarded to the lead by scoring campaigns and programs |
| leadSource | LeadSource | Lead Source | Field recording what source the lead originated from |
| leadStatus | LeadStatus | Lead Status | Field recording the current marketing/sales status of the lead |
| mainPhone | MainPhone | Main Phone | Primary phone number of the lead’s company |
| jigsawContactId | Marketo Jigsaw Contact Id | Marketo Data.com ID | Lead’s Data.com ID if available |
| jigsawContactStatus | Marketo Jigsaw Contact Status | Marketo Data.com Status | Lead’s Data.com status if available |
| facebookDisplayName | MarketoSocialFacebookDisplayName | Marketo Social Facebook Display Name | Lead’s Facebook display name. System populated during social sign-in |
| facebookId | MarketoSocialFacebookId | Marketo Social Facebook Id | Lead’s Facebook Id. System populated during social sign-in |
| facebookPhotoURL | MarketoSocialFacebookPhotoURL | Marketo Social Facebook Photo URL | URL of lead’s Facebook profile photo. System populated during social sign-in |
| facebookProfileURL | MarketoSocialFacebookProfileURL | Marketo Social Facebook Profile URL | URL of lead’s Facebook profile. System populated during social sign-in |
| facebookReach | MarketoSocialFacebookReach | Marketo Social Facebook Reach | The Facebook reach of the lead. System populated during social sign-in |
| facebookReferredEnrollments | MarketoSocialFacebookReferredEnrollments | Marketo Social Facebook Referred Enrollments | Number of referred enrollments attributed to the lead through Facebook. System managed |
| facebookReferredVisits | MarketoSocialFacebookReferredVisits | Marketo Social Facebook Referred Visits | Number of referred visits attributed to the lead through Facebook. System managed |
| gender | MarketoSocialGender | Marketo Social Gender | Gender of the lead. System populated during social sign-in |
| lastReferredEnrollment | MarketoSocialLastReferredEnrollment | Marketo Social Last Referred Enrollment | Date of last completed referral. System managed |
| lastReferredVisit | MarketoSocialLastReferredVisit | Marketo Social Last Referred Visit | Date of last referred visit. System managed |
| linkedInDisplayName | MarketoSocialLinkedInDisplayName | Marketo Social LinkedIn Display Name | Lead’s LinkedIn display name. System populated during social sign-in |
| linkedInId | MarketoSocialLinkedInId | Marketo Social LinkedIn Id | Lead’s LinkedIn Id. System populated during social sign-in |
| linkedInPhotoURL | MarketoSocialLinkedInPhotoURL | Marketo Social LinkedIn Photo URL | Lead’s LinkedIn photo URL. System populated during social sign-in |
| linkedInProfileURL | MarketoSocialLinkedInProfileURL | Marketo Social LinkedIn Profile URL | Lead’s LinkedIn profile. System populated during social sign-in |
| linkedInReach | MarketoSocialLinkedInReach | Marketo Social LinkedIn Reach | Lead’s LinkedIn reach. System populated during social sign-in |
| linkedInReferredEnrollments | MarketoSocialLinkedInReferredEnrollments | Marketo Social LinkedIn Referred Enrollments | Number of referred enrollments attributed to the lead through LinkedIn. System managed |
| linkedInReferredVisits | MarketoSocialLinkedInReferredVisits | Marketo Social LinkedIn Referred Visits | Number of referred visits attributed to the lead through LinkedIn. System managed |
| syndicationId | – | Marketo Social Syndication ID | Lead’s internal Marketo Social Id. System managed |
| totalReferredEnrollments | MarketoSocialTotalReferredEnrollments | Marketo Social Total Referred Enrollments | Total number of completed referral enrollments attributed to the lead |
| totalReferredVisits | MarketoSocialTotalReferredVisits | Marketo Social Total Referred Visits | Total number of referred visits attributed to the lead |
| twitterDisplayName | MarketoSocialTwitterDisplayName | Marketo Social Twitter Display Name | Lead’s Twitter display name. System populated during social sign-in |
| twitterId | MarketoSocialTwitterId | Marketo Social Twitter Id | Lead’s Twitter Id. System populated during social sign-in |
| twitterPhotoURL | MarketoSocialTwitterPhotoURL | Marketo Social Twitter Photo URL | Lead’s Twitter photo URL. System populated during social sign-in |
| twitterProfileURL | MarketoSocialTwitterProfileURL | Marketo Social Twitter Profile URL | Lead’s Twitter profile URL. System populated during social sign-in |
| twitterReach | MarketoSocialTwitterReach | Marketo Social Twitter Reach | Lead’s Twitter reach. System populated during social sign-in |
| twitterReferredEnrollments | MarketoSocialTwitterReferredEnrollments | Marketo Social Twitter Referred Enrollments | Number of referred enrollments attributed to the lead through Twitter. System managed |
| twitterReferredVisits | MarketoSocialTwitterReferredVisits | Marketo Social Twitter Referred Visits | Number of referred visits attributed to the lead through Twitter. System managed |
| middleName | MiddleName | Middle Name | Lead’s Middle Name |
| mobilePhone | MobilePhone | Mobile Phone Number | Lead’s mobile phone number |
| numberOfEmployees | NumberOfEmployees | Num Employees | Number of employees of lead’s company |
| phone | Phone | Phone Number | Lead’s Phone Number |
| postalCode | PostalCode | Postal Code | Lead’s postal code |
| rating | Rating | Lead Rating | Marketing/sales rating of the lead |
| salutation | Salutation | Salutation | Lead’s preferred salutation, i.e. Mister, Misses…etc. |
| sicCode | SICCode | SIC Code | Standard Industrial Classification code of the lead’s company |
| site | Site | Site | |
| state | State | State | Lead’s state |
| title | Title | Job Title | Lead’s job title |
| unsubscribed | Unsubscribed | Unsubscribed | Lead’s email-unsubscribed status. Partially system managed. Will prevent receipt of non-operational emails if set to true. |
| unsubscribedReason | UnsubscribedReason | Unsubscribed Reason | Reason for lead’s unsubscribed status. Partially system managed. Populated with Email information if lead unsubscribed directly from a Marketo email. |
| website | Website | Website | URL of the website of the lead’s company |
| createdAt | – | Created At | The time when the lead record was initially created. System managed |
| updatedAt | – | Updated At | The last time the lead record was updated. System managed |
| emailInvalid | – | Email Invalid | Email invalid status. All emails to the address will be blocked if set to true. Bounces indicating that the email is invalid will automatically set this field to true. |
| emailInvalidCause | – | Email Invalid Cause | Cause of email invalid status. The instigating bounce message will be recorded in this field when email invalid is set to true. |
| inferredCity | – | Inferred City | Lead’s city inferred by reverse IP lookup of lead’s first recorded web visit. |
| inferredMetropolitanArea | – | Inferred Metropolitan Area | Lead’s metropolitan area inferred by reverse IP lookup of lead’s first recorded web visit. |
| inferredPhoneAreaCode | – | Inferred Phone Area Code | Lead’s phone area code inferred by reverse IP lookup of lead’s first recorded web visit. |
| inferredPostalCode | – | Inferred Postal Code | Lead’s postal code inferred by reverse IP lookup of lead’s first recorded web visit. |
| inferredStateRegion | – | Inferred State Region | Lead’s state region inferred by reverse IP lookup of lead’s first recorded web visit. |
| isAnonymous | – | Is Anonymous | Anonymous status of lead record. System managed. |
| priority | – | Priority | Lead’s Sales Insight priority. System managed. |
| relativeScore | – | Relative Score | Lead’s Sales Insight relative score. System managed. |
| urgency | – | Urgency | Lead’s Sales Insight urgency. System managed. |