How to Specify Lead Partitions Using the REST API

September 4, 2015 | by

Lead Partitioning Marketo Lead Partitions provide a convenient way to isolate leads.  Partitions can allow different marketing groups within your organization to share a single Marketo instance.  For more information, see Understanding Workspaces and Lead Partitions. Suppose that you are using lead partitions and creating leads programmatically using the Marketo REST API.  How do you ensure … Continue reading “How to Specify Lead Partitions Using the REST API”

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July 2015 Release Updates

July 17, 2015 | by

REST API Sales Person API New sales person endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo sales person object.  In addition, a sales person can be assigned to a lead, opportunity, or company.  This is done by specifying an “externalSalesPersonId” attribute when calling the Create/Update/Upsert … Continue reading “July 2015 Release Updates”

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June 2015 Release Updates

June 30, 2015 | by

REST API Company API New company endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo company object.  Note:  Role permissions were added to provide access to the Program endpoints: Read-Only Company, Read-Write Company.  If your API user role predates the release of the Company APIs, … Continue reading “June 2015 Release Updates”

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In-App Web Personalization (Beta) using the RTP API

June 17, 2015 | by

Several of our customers provide web app solutions for their users and we receive requests if they can use Marketo Real-Time Personalization (RTP) within their secured web app environment. The answer is yes! We’ve released an API for In-App messaging, so you can personalize content and promote marketing activities like webinars, new feature releases, up-sells … Continue reading “In-App Web Personalization (Beta) using the RTP API”

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May 2015 Release Updates

May 26, 2015 | by

REST API Opportunity API.  New opportunity endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo opportunity object.   Note:  Role permissions were added to provide access to the Opportunity endpoints: Read-Only Opportunity, Read-Write Opportunity.  If your API user role predates the release of the Opportunity APIs, then you … Continue reading “May 2015 Release Updates”

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Synchronizing Email Unsubscribes Across Instances

May 11, 2015 | by

Do you manage multiple instances of Marketo?  Keeping lead information synchronized across instances can be challenging.  Here is a way to sync email unsubscribes across instances using a webhook that calls an external web service.  The external web service loops through each instance looking for the known lead that triggered the unsubscribe event.  When a … Continue reading “Synchronizing Email Unsubscribes Across Instances”

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