Guest Post – Deep Dive: Custom Object vs Custom Activities vs Custom fields

October 18, 2020 | by

This is a guest post from Amit Jain, Marketo Champion 2020, MarTech IT Specialist As the Enterprise level Marketing automation platform, Marketo manages your user/customer/prospects information acquired from several sources and maintain that in Marketo for better personalization, segmentation and reporting. These sources can range from your website forms to list build to your CRM … Continue reading “Guest Post – Deep Dive: Custom Object vs Custom Activities vs Custom fields”

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Make a Marketo Form Submission in the Background

May 26, 2020 | by

When your organization has many different platforms for hosting web content and customer data it becomes fairly common to need parallel submissions from a form so that the resulting data can be gathered in separate platforms. There are several strategies to do this, but the best one is often the simplest: Using the Forms 2 … Continue reading “Make a Marketo Form Submission in the Background”

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Internet of Things for Marketers with IFTTT and Zapier

June 20, 2017 | by

The Internet of Things (IoT) is the inter-networking of connected devices, appliances, wearables, vehicles, etc. with embedded electronics, software, sensors, and network connectivity that enable these objects to collect and exchange data with cloud information systems. These technologies are growing and trending so fast that they will impact how we live, how we work and … Continue reading “Internet of Things for Marketers with IFTTT and Zapier”

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Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View

February 2, 2017 | by

This is the second in a series of two articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from … Continue reading “Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View”

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Why We Retired @MarketoDev Twitter Handle

December 2, 2016 | by

We have decided to retire @MarketoDev handle on Twitter.  The account will be deactivated on December 9th, 2016.  Curious why? Rewind back to early 2014… We had just launched the Marketo Developers Site to help developers build against our APIs.  We wanted to increase awareness of the Marketo platform, and to lower barriers to entry … Continue reading “Why We Retired @MarketoDev Twitter Handle”

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Excel Integration Part 1: Extract & Shape Marketo Data Using Power Query

October 18, 2016 | by

This is the first of a series of articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from other … Continue reading “Excel Integration Part 1: Extract & Shape Marketo Data Using Power Query”

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Using swagger-codegen with Marketo

October 10, 2016 | by

Swagger-codegen is a powerful Java library which can generate both server stubs and API clients from swagger definitions.  This can dramatically ease the difficulty and cost of generating clients for any specific language.  To get started and generate your first client, you’ll first want to grab an instance-specific copy of one of Marketo’s Swagger Definitions.  … Continue reading “Using swagger-codegen with Marketo”

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