This is a follow-up to How to Retrieve Every Custom Object. We get many inquiries about the processes required to retrieve every person (lead) from a Marketo Engage instance. We have provided many useful answers, but none has been as complete as this one. I have identified a few key concepts needed to extract every … Continue reading “How to Retrieve Every Person (Lead)”
We are often asked how to use Marketo’s API to get a list of all custom objects (COs). Querying for COs requires more than its name: some a priori knowledge about each CO is also required. The methods to get that knowledge may not be obvious since the API provides no method for querying it … Continue reading “How to Retrieve Every Custom Object”
The Internet of Things (IoT) is the inter-networking of connected devices, appliances, wearables, vehicles, etc. with embedded electronics, software, sensors, and network connectivity that enable these objects to collect and exchange data with cloud information systems. These technologies are growing and trending so fast that they will impact how we live, how we work and … Continue reading “Internet of Things for Marketers with IFTTT and Zapier”
This is the second in a series of two articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from … Continue reading “Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View”
We have decided to retire @MarketoDev handle on Twitter. The account will be deactivated on December 9th, 2016. Curious why? Rewind back to early 2014… We had just launched the Marketo Developers Site to help developers build against our APIs. We wanted to increase awareness of the Marketo platform, and to lower barriers to entry … Continue reading “Why We Retired @MarketoDev Twitter Handle”
This is the first of a series of articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from other … Continue reading “Excel Integration Part 1: Extract & Shape Marketo Data Using Power Query”
Swagger-codegen is a powerful Java library which can generate both server stubs and API clients from swagger definitions. This can dramatically ease the difficulty and cost of generating clients for any specific language. To get started and generate your first client, you’ll first want to grab an instance-specific copy of one of Marketo’s Swagger Definitions. … Continue reading “Using swagger-codegen with Marketo”
Our engineering team has been busy building out new REST endpoints and creating wonderful ways to extend the Marketo Platform. To keep pace with this innovation, and help improve the overall developer experience, we have given our site a makeover. Let’s go through a few of the highlights! REST API Endpoint Reference All new endpoint … Continue reading “Welcome to the New Marketo Developer Website”
So you like the idea of using Zapier with Marketo, but need help getting started? Good news! Zapier has just released a number of example Zaps for Marketo that allow you to get going quickly.
This article explains in detail how to integrate Marketo with potentially over 500 Cloud Apps, thanks to Zapier.