This is a guest post from Amit Jain, Marketo Champion 2020, MarTech IT Specialist As the Enterprise level Marketing automation platform, Marketo manages your user/customer/prospects information acquired from several sources and maintain that in Marketo for better personalization, segmentation and reporting. These sources can range from your website forms to list build to your CRM … Continue reading “Guest Post – Deep Dive: Custom Object vs Custom Activities vs Custom fields”
Category: How-To
Best practices, examples, and more.
Make a Marketo Form Submission in the Background
When your organization has many different platforms for hosting web content and customer data it becomes fairly common to need parallel submissions from a form so that the resulting data can be gathered in separate platforms. There are several strategies to do this, but the best one is often the simplest: Using the Forms 2 … Continue reading “Make a Marketo Form Submission in the Background”
How to Retrieve Every Person (Lead)
This is a follow-up to How to Retrieve Every Custom Object. We get many inquiries about the processes required to retrieve every person (lead) from a Marketo Engage instance. We have provided many useful answers, but none has been as complete as this one. I have identified a few key concepts needed to extract every … Continue reading “How to Retrieve Every Person (Lead)”
How to Retrieve Every Custom Object
We are often asked how to use Marketo’s API to get a list of all custom objects (COs). Querying for COs requires more than its name: some a priori knowledge about each CO is also required. The methods to get that knowledge may not be obvious since the API provides no method for querying it … Continue reading “How to Retrieve Every Custom Object”
Internet of Things for Marketers with IFTTT and Zapier
The Internet of Things (IoT) is the inter-networking of connected devices, appliances, wearables, vehicles, etc. with embedded electronics, software, sensors, and network connectivity that enable these objects to collect and exchange data with cloud information systems. These technologies are growing and trending so fast that they will impact how we live, how we work and … Continue reading “Internet of Things for Marketers with IFTTT and Zapier”
Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View
This is the second in a series of two articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from … Continue reading “Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View”
Why We Retired @MarketoDev Twitter Handle
We have decided to retire @MarketoDev handle on Twitter. The account will be deactivated on December 9th, 2016. Curious why? Rewind back to early 2014… We had just launched the Marketo Developers Site to help developers build against our APIs. We wanted to increase awareness of the Marketo platform, and to lower barriers to entry … Continue reading “Why We Retired @MarketoDev Twitter Handle”
Excel Integration Part 1: Extract & Shape Marketo Data Using Power Query
This is the first of a series of articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from other … Continue reading “Excel Integration Part 1: Extract & Shape Marketo Data Using Power Query”
Using swagger-codegen with Marketo
Swagger-codegen is a powerful Java library which can generate both server stubs and API clients from swagger definitions. This can dramatically ease the difficulty and cost of generating clients for any specific language. To get started and generate your first client, you’ll first want to grab an instance-specific copy of one of Marketo’s Swagger Definitions. … Continue reading “Using swagger-codegen with Marketo”
Welcome to the New Marketo Developer Website
Our engineering team has been busy building out new REST endpoints and creating wonderful ways to extend the Marketo Platform. To keep pace with this innovation, and help improve the overall developer experience, we have given our site a makeover. Let’s go through a few of the highlights! REST API Endpoint Reference All new endpoint … Continue reading “Welcome to the New Marketo Developer Website”