Merge Anonymous Visitor Activity when Visitor Fills Out Form

April 22, 2014 | by

In the blog post titled, “Capture Anonymous Visitor Activity Based on Business Logic,” we discussed how to create anonymous lead records in Marketo based on custom events. In this blog post, we will build on that post, and associate an anonymous lead record with a known user after you receive the user’s contact information. Marketo’s … Continue reading “Merge Anonymous Visitor Activity when Visitor Fills Out Form”

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Sending an Email with Dynamic Content from Marketo using the API

April 3, 2014 | by

Imagine you want to automate your call center follow-up emails. After your support rep speaks with a customer, you would like to automatically send an email thanking them for contacting your company. Let’s take this a step further, and say you want to include the specific conversation topic discussed with the customer that you track … Continue reading “Sending an Email with Dynamic Content from Marketo using the API”

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Sending a transactional email from Marketo using the API

March 27, 2014 | by

You can send a transactional email from Marketo using the requestCampaign SOAP API. It requires an existing Smart Campaign to be created using the Marketo UI. It also requires the email recipient to exist in Marketo. So before calling the requestCampaign API, use the getLead API to verify if the email exists in Marketo. After … Continue reading “Sending a transactional email from Marketo using the API”

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Updating customer and prospect information in Marketo using the API

March 24, 2014 | by

There are scenarios where proprietary systems are used to update customer and prospect information.  The Marketing team would like to have those updates reflected back in Marketo so they have the most accurate system of record to use in their marketing campaigns.  Using the below approach you can setup periodic uploads to Marketo to keep … Continue reading “Updating customer and prospect information in Marketo using the API”

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Retrieving customer and prospect information from Marketo using the API

March 5, 2014 | by

You can retrieve information about customers and prospects that are stored within Marketo using the getLead and getMultipleLeads SOAP API.  It is often desired to extract this information on a recurring basis to keep another system updated as customers and prospect information is updated or new records are created in Marketo. We’ll show you the … Continue reading “Retrieving customer and prospect information from Marketo using the API”

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