Marketo Mobile Engagement SDK v0.3.2 Marketo now includes marketing automation and user engagement for mobile apps. Installing the Marketo Mobile SDK into your iOS or Android app allows Marketers to listen for in app events and send relevant push notifications. REST API Enhancements Custom Objects New custom object endpoints have been introduced that allow you … Continue reading “April 2015 Release Updates”
Author: Travis Kaufman
August 2014 Release Updates
New REST APIs There are three new endpoints available for the REST APIs: Describe (Lead metadata), Get Import Warning File and Get Import Failure File. The highly anticipated lead metadata API will allow developers to programatically retrieve a list of all lead record attributes. Get Import Warning File and Failure File return the status for … Continue reading “August 2014 Release Updates”
June 2014 Release Updates
REST APIs ARE HERE: You heard right, the highly anticipated Marketo REST APIs are here and now available in your Marketo subscription. We introduced over 13 new API endpoints spanning operations for Leads, Lists and Campaigns. Endpoints for Leads Get Lead by ID Get Multiple Leads by Filter Type Get Multiple Leads by List ID … Continue reading “June 2014 Release Updates”
April 2014 Release Updates
Marketo Forms Security Update: We introduced a limit on the number and frequency of form post submissions from a single IP address. This limit is now enforced at 30 posts per minute to protect our customers from malicious use of programmatic form submissions. The syncLead API is the recommended integration vehicle for programmatic submission of … Continue reading “April 2014 Release Updates”
Updating customer and prospect information in Marketo using the API
There are scenarios where proprietary systems are used to update customer and prospect information. The Marketing team would like to have those updates reflected back in Marketo so they have the most accurate system of record to use in their marketing campaigns. Using the below approach you can setup periodic uploads to Marketo to keep … Continue reading “Updating customer and prospect information in Marketo using the API”
March 2014 Release Updates
SOAP API Update: Performance improvements to syncLead and syncMultipleLeads Updates are incorporated into the 2_3 WSDL.
Retrieving customer and prospect information from Marketo using the API
You can retrieve information about customers and prospects that are stored within Marketo using the getLead and getMultipleLeads SOAP API. It is often desired to extract this information on a recurring basis to keep another system updated as customers and prospect information is updated or new records are created in Marketo. We’ll show you the … Continue reading “Retrieving customer and prospect information from Marketo using the API”
February 2014 Release Updates
SOAP API Update: syncMObjects: You can now add and update tags and channels for existing programs. Updates are incorporated into the 2_3 WSDL.
January 2014 Release Updates
Forms 2.0: Forms 2.0 empowers Marketers to create beautiful, stable, and flexible web forms without programming knowledge. In addition to the greatly improved editor, conditional logic and robust design, it’s now easier than ever to embed Marketo forms any page of your website. Developers are able to use Javascript to extend the core functionality; uses … Continue reading “January 2014 Release Updates”