REST API Sales Person API New sales person endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo sales person object. In addition, a sales person can be assigned to a lead, opportunity, or company. This is done by specifying an “externalSalesPersonId” attribute when calling the Create/Update/Upsert … Continue reading “July 2015 Release Updates”
Author: David Everly
June 2015 Release Updates
REST API Company API New company endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo company object. Note: Role permissions were added to provide access to the Program endpoints: Read-Only Company, Read-Write Company. If your API user role predates the release of the Company APIs, … Continue reading “June 2015 Release Updates”
In-App Web Personalization (Beta) using the RTP API
Several of our customers provide web app solutions for their users and we receive requests if they can use Marketo Real-Time Personalization (RTP) within their secured web app environment. The answer is yes! We’ve released an API for In-App messaging, so you can personalize content and promote marketing activities like webinars, new feature releases, up-sells … Continue reading “In-App Web Personalization (Beta) using the RTP API”
May 2015 Release Updates
REST API Opportunity API. New opportunity endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo opportunity object. Note: Role permissions were added to provide access to the Opportunity endpoints: Read-Only Opportunity, Read-Write Opportunity. If your API user role predates the release of the Opportunity APIs, then you … Continue reading “May 2015 Release Updates”
Synchronizing Email Unsubscribes Across Instances
Do you manage multiple instances of Marketo? Keeping lead information synchronized across instances can be challenging. Here is a way to sync email unsubscribes across instances using a webhook that calls an external web service. The external web service loops through each instance looking for the known lead that triggered the unsubscribe event. When a … Continue reading “Synchronizing Email Unsubscribes Across Instances”
Marketo SOAP API Tips and Tricks
NOTE: This is a guest blog post. Ed Blachman is a Senior Architect at TIBCO Software, a well-known vendor of enterprise software. Ed is working on products that allow what Gartner calls “citizen developers” to integrate the cloud services they use without needing to do any programming themselves. Marketo’s SOAP API is a powerful tool … Continue reading “Marketo SOAP API Tips and Tricks”
Lead Tracking and Multiple Domains
Marketo’s Munchkin tracking code helps you track visits to your web site. You’re likely to want to use Munchkin tracking code to cookie anonymous leads for most or all of the pages on your website. Let’s walk through how Munchkin works. Visits to the page are recorded for existing leads, and a visit to the … Continue reading “Lead Tracking and Multiple Domains”
Add a Confirmation Alert to a Marketo Form
Let’s say when a user click the “Send” button on a Marketo form, you would like to display a notification that asks the user if “Is it really ok to send”?. This possible by implementing a few lines of JavaScript, which will show a confirmation box when somebody clicks the Send button. Here’s an example … Continue reading “Add a Confirmation Alert to a Marketo Form”
Welcome to the Marketo Developer Blog
Welcome Marketo Developers! We’ve been quite busy here at Marketo releasing new features to help Marketers be more successful than ever before. Marketers today are supported by a phenomenal developer community. This blog is dedicated to those web developers and software engineers who support the rapidly evolving needs of the modern marketer. As the Marketo Platform … Continue reading “Welcome to the Marketo Developer Blog”