Here is a question that we are repeatedly asked by our developer community: “How do I get a list of past activities for an individual lead?” Up until recently, there was no straightforward way to accomplish this using the REST API. But now there is! The Winter 2016 release of our REST API contains a … Continue reading “Retrieve Activities for a Single Lead using REST API”
Blog
Winter 2016 Updates
REST API Asset API – Programs Programs are now being exposed through a new set of endpoints which will allow creating, updating, deleting and cloning of programs. There are also additional endpoints to get Tags and Channels in order to correctly create and tag new or existing programs remotely. There are also Approve and Unapprove Program … Continue reading “Winter 2016 Updates”
Dynamically Change Local Phone Number using RTP
Personalization is everything – we figured this out a long time ago. With that being said, it’s still surprising to me that every time I need immediate assistance, it is so hard to find the relevant local phone numbers on a website. Good thing we have Marketo Real-Time Personalization (RTP) installed on www.marketo.com. We can … Continue reading “Dynamically Change Local Phone Number using RTP”
Integrating the SoundCloud player with the Munchkin API
SoundCloud provides an incredible audio hosting platform, with rich analytics and functionality for everything from aspiring indie rock acts, to EDM artists at the top of the music industry, to storytelling podcasts. Along with the incredible native functionality of the platform comes a world-class API program to move your data and track listening behavior. This is … Continue reading “Integrating the SoundCloud player with the Munchkin API”
Insert a Marketo Form into an RTP campaign
Many marketers are interested in placing a Marketo Form into a Marketo Real-Time Personalization (RTP) campaign. Whether it’s a Dialog, In Zone or Widget RTP campaign type, you can copy your Form HTML code and paste it into RTP’s campaign editor. I’ve seen these examples of this being used: – Getting visitors to sign up … Continue reading “Insert a Marketo Form into an RTP campaign”
Guest Post – Direct SQL Connectors to the Marketo Database
This is a guest post from Sumit Sarkar of Progress, Inc. SQL connectors to Marketo database Marketo has well documented APIs for accessing data. However, sometimes organizations need direct SQL access. We are seeing the lines blur at Marketo shops between Marketing and IT which is increasing the demand for standards based SQL connectivity. … Continue reading “Guest Post – Direct SQL Connectors to the Marketo Database”
Polling for Activities using REST API
Earlier this year we published this post that described how to poll for lead changes within Marketo. This post is similar, but this time we’ll poll for activities. Activities are a core object in the Marketo Platform. Activities are the behavioral data that is stored about every webpage visit, email open, webinar attendance, or trade show … Continue reading “Polling for Activities using REST API”
Marketo Security Enhancements
At Marketo we take security seriously. As a part of an industry-wide initiative, Marketo is upgrading our web authentication and encryption to enhance our security protections. The rollout is scheduled to occur on December 12, 2015. Who will be affected? Only a small number of users will be affected, only those who have an integration … Continue reading “Marketo Security Enhancements”
Marketo REST API Exception and Error Handling: Part 2
Read Part 1 here For the most part, errors received back from the Marketo REST API will not be automatically recoverable. However, there are a handful of cases where you can recover automatically, or ensure you never see a certain type of error. Request-Size Errors As we looked at in the last post of this … Continue reading “Marketo REST API Exception and Error Handling: Part 2”
Create a Dashboard for API Usage and Error Counts
As mentioned in an earlier post, you can view API usage data for the prior week by going to the Admin > Web Services panel in Marketo. This gives you a daily rollup of the number of calls made by user. As a Marketo API consumer, this is useful information that you should keep an … Continue reading “Create a Dashboard for API Usage and Error Counts”