The Internet of Things (IoT) is the inter-networking of connected devices, appliances, wearables, vehicles, etc. with embedded electronics, software, sensors, and network connectivity that enable these objects to collect and exchange data with cloud information systems. These technologies are growing and trending so fast that they will impact how we live, how we work and … Continue reading “Internet of Things for Marketers with IFTTT and Zapier”
Blog
Spring 2017 Updates
In the Spring 2017 release, we are adding the ability to bulk extract lead and activity object data asynchronously, and to manipulate named account lists. See the full list of updates below. Lead Database APIs Bulk Extract of Leads New endpoints to support extraction of leads in bulk. Specify record selection criteria using a variety of … Continue reading “Spring 2017 Updates”
Important Change to Activity Records in Marketo APIs
Note: This post will be updated to reflect changes made to activity records returned by the API due to migration to new infrastructure. Last Update: September 13, 2018 With the rollout of Marketo’s next-generation Activity Service beginning in September 2017, we will be unable to enforce the uniqueness or presence of the integer “id” field in … Continue reading “Important Change to Activity Records in Marketo APIs”
Winter 2017 Updates
In the Winter 2017 release, we are adding the ability to bulk import custom object data asynchronously, and to manipulate variables in guided landing pages. See the full list of updates below. Lead Database APIs Bulk Import of Custom Objects New endpoints to support Bulk Import of Custom Objects. Details can be found here. Notice … Continue reading “Winter 2017 Updates”
Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View
This is the second in a series of two articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from … Continue reading “Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View”
Fall 2016 Updates
In the Fall 2016 release, we are adding CRUD support for Email v2 variables and modules, and CRUD support for Named Accounts. You will now be able to locally read and edit the content using Marketo REST APIs, as well as move, reorder and delete them. See the full list of updates below: Lead Database … Continue reading “Fall 2016 Updates”
Why We Retired @MarketoDev Twitter Handle
We have decided to retire @MarketoDev handle on Twitter. The account will be deactivated on December 9th, 2016. Curious why? Rewind back to early 2014… We had just launched the Marketo Developers Site to help developers build against our APIs. We wanted to increase awareness of the Marketo platform, and to lower barriers to entry … Continue reading “Why We Retired @MarketoDev Twitter Handle”
Excel Integration Part 1: Extract & Shape Marketo Data Using Power Query
This is the first of a series of articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from other … Continue reading “Excel Integration Part 1: Extract & Shape Marketo Data Using Power Query”
Using swagger-codegen with Marketo
Swagger-codegen is a powerful Java library which can generate both server stubs and API clients from swagger definitions. This can dramatically ease the difficulty and cost of generating clients for any specific language. To get started and generate your first client, you’ll first want to grab an instance-specific copy of one of Marketo’s Swagger Definitions. … Continue reading “Using swagger-codegen with Marketo”
Summer 2016 Updates
For the summer 2016 release on September 23rd, there are three developer-oriented features being released. Email 2.0 Support in the REST API All pre-existing Asset APIs which were only compatible with v1.0 Emails and Templates are now enabled for use with v2.0 email assets. Push Lead to Marketo Push Lead is an alternate lead synchronization method … Continue reading “Summer 2016 Updates”