So you like the idea of using Zapier with Marketo, but need help getting started? Good news! Zapier has just released a number of example Zaps for Marketo that allow you to get going quickly.
This article explains in detail how to integrate Marketo with potentially over 500 Cloud Apps, thanks to Zapier.
Here is a question that we are repeatedly asked by our developer community: “How do I get a list of past activities for an individual lead?” Up until recently, there was no straightforward way to accomplish this using the REST API. But now there is! The Winter 2016 release of our REST API contains a … Continue reading “Retrieve Activities for a Single Lead using REST API”
REST API Asset API – Programs Programs are now being exposed through a new set of endpoints which will allow creating, updating, deleting and cloning of programs. There are also additional endpoints to get Tags and Channels in order to correctly create and tag new or existing programs remotely. There are also Approve and Unapprove Program … Continue reading “Winter 2016 Updates”
Personalization is everything – we figured this out a long time ago. With that being said, it’s still surprising to me that every time I need immediate assistance, it is so hard to find the relevant local phone numbers on a website. Good thing we have Marketo Real-Time Personalization (RTP) installed on www.marketo.com. We can … Continue reading “Dynamically Change Local Phone Number using RTP”
SoundCloud provides an incredible audio hosting platform, with rich analytics and functionality for everything from aspiring indie rock acts, to EDM artists at the top of the music industry, to storytelling podcasts. Along with the incredible native functionality of the platform comes a world-class API program to move your data and track listening behavior. This is … Continue reading “Integrating the SoundCloud player with the Munchkin API”
Many marketers are interested in placing a Marketo Form into a Marketo Real-Time Personalization (RTP) campaign. Whether it’s a Dialog, In Zone or Widget RTP campaign type, you can copy your Form HTML code and paste it into RTP’s campaign editor. I’ve seen these examples of this being used: – Getting visitors to sign up … Continue reading “Insert a Marketo Form into an RTP campaign”
This is a guest post from Sumit Sarkar of Progress, Inc. SQL connectors to Marketo database Marketo has well documented APIs for accessing data. However, sometimes organizations need direct SQL access. We are seeing the lines blur at Marketo shops between Marketing and IT which is increasing the demand for standards based SQL connectivity. … Continue reading “Guest Post – Direct SQL Connectors to the Marketo Database”
Earlier this year we published this post that described how to poll for lead changes within Marketo. This post is similar, but this time we’ll poll for activities. Activities are a core object in the Marketo Platform. Activities are the behavioral data that is stored about every webpage visit, email open, webinar attendance, or trade show … Continue reading “Polling for Activities using REST API”
At Marketo we take security seriously. As a part of an industry-wide initiative, Marketo is upgrading our web authentication and encryption to enhance our security protections. The rollout is scheduled to occur on December 12, 2015. Who will be affected? Only a small number of users will be affected, only those who have an integration … Continue reading “Marketo Security Enhancements”