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Important Change to Activity Records in Marketo APIs

March 1, 2017 | by

Note: This post will be updated to reflect changes made to activity records returned by the API due to migration to new infrastructure. With the rollout of Marketo’s next-generation Activity Service beginning in September 2017, we will be unable to enforce the uniqueness or presence of the integer “id” field in activities, data value changes, or … Continue reading “Important Change to Activity Records in Marketo APIs”

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Internet of Things for Marketers with IFTTT and Zapier

June 20, 2017 | by

The Internet of Things (IoT) is the inter-networking of connected devices, appliances, wearables, vehicles, etc. with embedded electronics, software, sensors, and network connectivity that enable these objects to collect and exchange data with cloud information systems. These technologies are growing and trending so fast that they will impact how we live, how we work and … Continue reading “Internet of Things for Marketers with IFTTT and Zapier”

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Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View

February 2, 2017 | by

This is the second in a series of two articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from … Continue reading “Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View”

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Why We Retired @MarketoDev Twitter Handle

December 2, 2016 | by

We have decided to retire @MarketoDev handle on Twitter.  The account will be deactivated on December 9th, 2016.  Curious why? Rewind back to early 2014… We had just launched the Marketo Developers Site to help developers build against our APIs.  We wanted to increase awareness of the Marketo platform, and to lower barriers to entry … Continue reading “Why We Retired @MarketoDev Twitter Handle”

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