Let’s say you have additional data about your leads that does not fit into the standard Marketo fields. For example, this custom field could be a third-party score. You can create a custom field in Marketo for your third-party score, and then update the value of this field via either the Marketo REST APIs or … Continue reading “Create a Custom Field in Marketo, and Update this Field via API”
Author: Murta Manzur
Using Multiple Munchkin Tracking Codes on a Single Page
Let’s say you have multiple Marketo instances and you would like to send web tracking events like page visits or clicked links to these multiple instances, it is possible to do this with Munchkin. Marketo tracks visitors to your website by domain (e.g. “marketo.com”). If you’re hosting this Munchkin script on a domain that’s different … Continue reading “Using Multiple Munchkin Tracking Codes on a Single Page”
Integrating Munchkin with Google Tag Manager
Google Tag Manger lets you add tags to your website. Rather than manually add each tracking script like Munchkin to the source code of your website, you can put Google Tag Manager on your site, and then add tags like Munchkin through Google Tag Manager’s UI. In this post, we’ll first show how to generate … Continue reading “Integrating Munchkin with Google Tag Manager”
July 2014 Release Updates
REST APIs Updates There are two new endpoints available for the REST APIs: Import to List and Get Import to List Status. The Import to List API supports syncing leads in bulk. The Get Import to List Status API will return the status of lead operation from the Import Lead API call. Munchkin Updates The new version of Munchkin is … Continue reading “July 2014 Release Updates”
Storing a Foreign Key in Marketo
When synchronizing contact and lead records between systems like a proprietary CRM or data warehouse, it is a common requirement to associate a lead record with a unique system identifier. In Marketo you can create or update a lead record through a syncMultipleLeads API call using your unique system identifier. To accomplish this, you would … Continue reading “Storing a Foreign Key in Marketo”
Getting Data into Marketo
The presentation below shows you the different ways of getting data into Marketo. It focuses on forms, custom objects, and integrations. Getting Data into Marketo from Murtza Manzur
Delete a Lead with the Marketo API
Let’s say you would like to delete a lead via the Marketo API. You can accomplish this by calling the requestCampaign API on a campaign that has a predefined flow action to delete a lead. We’ll show you first how to create a Smart Campaign, second how to set up a trigger to run a … Continue reading “Delete a Lead with the Marketo API”
Merge Anonymous Visitor Activity when Visitor Fills Out Form
In the blog post titled, “Capture Anonymous Visitor Activity Based on Business Logic,” we discussed how to create anonymous lead records in Marketo based on custom events. In this blog post, we will build on that post, and associate an anonymous lead record with a known user after you receive the user’s contact information. Marketo’s … Continue reading “Merge Anonymous Visitor Activity when Visitor Fills Out Form”
Capture Anonymous Visitor Activity Based on Business Logic
Imagine you want to track users who visit a specific post on your company blog. Let’s say out of the total number of users who visit a post, you would only like to track users who signal their interest by spending at least 5 seconds and scrolling down the page. For anonymous users you would … Continue reading “Capture Anonymous Visitor Activity Based on Business Logic”
Sending an Email with Dynamic Content from Marketo using the API
Imagine you want to automate your call center follow-up emails. After your support rep speaks with a customer, you would like to automatically send an email thanking them for contacting your company. Let’s take this a step further, and say you want to include the specific conversation topic discussed with the customer that you track … Continue reading “Sending an Email with Dynamic Content from Marketo using the API”