Integrating the SoundCloud player with the Munchkin API

December 21, 2015 | by

SoundCloud provides an incredible audio hosting platform, with rich analytics and functionality for everything from aspiring indie rock acts, to EDM artists at the top of the music industry, to storytelling podcasts.  Along with the incredible native functionality of the platform comes a world-class API program to move your data and track listening behavior.  This is … Continue reading “Integrating the SoundCloud player with the Munchkin API”

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Guest Post – Direct SQL Connectors to the Marketo Database

December 7, 2015 | by

This is a guest post from Sumit Sarkar of Progress, Inc.   SQL connectors to Marketo database Marketo has well documented APIs for accessing data.  However, sometimes organizations need direct SQL access.  We are seeing the lines blur at Marketo shops between Marketing and IT which is increasing the demand for standards based SQL connectivity. … Continue reading “Guest Post – Direct SQL Connectors to the Marketo Database”

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Marketo REST API Exception and Error Handling: Part 2

October 30, 2015 | by

Read Part 1 here For the most part, errors received back from the Marketo REST API will not be automatically recoverable.  However, there are a handful of cases where you can recover automatically, or ensure you never see a certain type of error. Request-Size Errors As we looked at in the last post of this … Continue reading “Marketo REST API Exception and Error Handling: Part 2”

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Marketo REST API Exception and Error Handling: Part 1

October 9, 2015 | by

The Marketo REST API may return an exception or error, which, for convenience, we will just call errors from here on out.  Errors can occur at three different levels: HTTP level, these errors are indicated by a 4xx code Response level, these errors are included in the “errors” array of the JSON response Record level, these … Continue reading “Marketo REST API Exception and Error Handling: Part 1”

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Make a Marketo Form Submission in the Background

September 25, 2015 | by

When your organization has many different platforms for hosting web content and customer data it becomes fairly common to need parallel submissions from a form so that the resulting data can be gathered in separate platforms. There are several strategies to do this, but the best one is often the simplest: Using the Forms 2 … Continue reading “Make a Marketo Form Submission in the Background”

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Comparing Score fields in Marketo Email Scripting

September 14, 2015 | by

Note: This is a guest post by Cathal Moran. Cathal is a Solutions Consultant, working out of Marketo’s EMEA Office in Dublin, Ireland. Comparing Score fields Many Marketo customers, particularly those focused on cross-selling, have multiple score fields and this is often used to measure a lead’s interest in a particular product /area. Imagine I … Continue reading “Comparing Score fields in Marketo Email Scripting”

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Best Practices for API Users and Custom Services

August 28, 2015 | by

Marketo’s REST APIs use custom services for authentication and each of these services is owned by an API-only Marketo user. The capabilities of each custom service are determined by the permissions of each role assigned to that user. Marketo allows for an unlimited number of users and custom services per account, so there’s no reason … Continue reading “Best Practices for API Users and Custom Services”

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Add SalesPerson Data to Marketo

August 21, 2015 | by

With the new SalesPerson APIs, you can freely associate Marketo leads to SalesPerson records in instances without a native CRM integration. This allows usage of {{lead.Lead Owner Email Address}} and related fields and tokens within Marketo. Creating SalesPerson records In order to associate leads to SalesPerson records, we first need to input our SalesPerson records … Continue reading “Add SalesPerson Data to Marketo”

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Create and Associate Leads, Companies, and Opportunities with the Marketo REST API

August 7, 2015 | by

In order to take full advantage of Marketo analytics it is crucial to build out correct and robust associations between your lead, company and opportunity records.  When you are not leveraging a native CRM-sync, building these relationships can pose some difficulties, so today we’ll walk through building them. Object Relationships In Marketo, there are a few … Continue reading “Create and Associate Leads, Companies, and Opportunities with the Marketo REST API”

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