Last time, we took a look at triggering transactional emails from outside of Marketo. This week we’ll be looking at how to pass dynamic content to our emails via the Request Campaign API call. Request Campaign not only allows the triggering of emails externally, but you can also replace the content of My Tokens within … Continue reading “Sending Transactional Emails with the Marketo REST API: Part 2, Custom Content”
Author: Kenny Elkington
Sending Transactional Emails with the Marketo REST API: Part 1
A common use case for the Marketo API is to trigger the sending of transactional emails to specific records via the Request Campaign API call. You can find an example covering this use case with the SOAP API here. There are a few configuration requirements within Marketo in order to execute the required call with … Continue reading “Sending Transactional Emails with the Marketo REST API: Part 1”
Authenticating and Retrieving Lead Data from Marketo with the REST API
Note: In the Java examples below, we’ll be using the minimal-json package to handle JSON representations in our code. You can read more about this project here: https://github.com/ralfstx/minimal-json One of the most common requirements when integrating with Marketo is the retrieval of lead data. Most, if not all integrations will require either the retrieval or submission … Continue reading “Authenticating and Retrieving Lead Data from Marketo with the REST API”
External Page Prefill
Marketo forms do not provide native prefill functionality when loaded outside of a Marketo landing page. However, we can still implement this using the Marketo APIs and the Forms 2.0 JavaScript API. The first step is to retrieve the lead data from Marketo via a REST call from your server. Assuming that we do not … Continue reading “External Page Prefill”
Add Location Data from RTP API to Marketo Form Fill Out
You’ll need active RTP and MLM subscriptions to implement the use case described in this blog post. Using the RTP JavaScript APIs and Marketo Forms 2.0, you can pull the inferred location data from RTP and push it into Marketo via a form fill out. This will allow you to see the user’s inferred location … Continue reading “Add Location Data from RTP API to Marketo Form Fill Out”
Clearing Marketo Tracking Cookie from Forms 2.0 Submission
Overview Forms 1.0 contained the value for the Munchkin tracking cookie as a field in the DOM. This was submitted along with all of the other inputs. Forms 2.0 omits this field, and dynamically populates the value upon submission rather than on form load. While this is generally acceptable, it does creates a class of … Continue reading “Clearing Marketo Tracking Cookie from Forms 2.0 Submission”