Question: Is there a way to query a lead using Marketo APIs with just a lead’s full name? Answer: It is not directly possible. However, the workaround described below will allow you to do this. 1. Create a custom field called “Fullname” in Marketo. Here’s a blog post that describes how to do this. 2. … Continue reading “Search by Full Name via Marketo REST API”
Tag: API
Create a Custom Field in Marketo, and Update this Field via API
Let’s say you have additional data about your leads that does not fit into the standard Marketo fields. For example, this custom field could be a third-party score. You can create a custom field in Marketo for your third-party score, and then update the value of this field via either the Marketo REST APIs or … Continue reading “Create a Custom Field in Marketo, and Update this Field via API”
Storing a Foreign Key in Marketo
When synchronizing contact and lead records between systems like a proprietary CRM or data warehouse, it is a common requirement to associate a lead record with a unique system identifier. In Marketo you can create or update a lead record through a syncMultipleLeads API call using your unique system identifier. To accomplish this, you would … Continue reading “Storing a Foreign Key in Marketo”
Sending an Email with Dynamic Content from Marketo using the API
Imagine you want to automate your call center follow-up emails. After your support rep speaks with a customer, you would like to automatically send an email thanking them for contacting your company. Let’s take this a step further, and say you want to include the specific conversation topic discussed with the customer that you track … Continue reading “Sending an Email with Dynamic Content from Marketo using the API”
Sending a transactional email from Marketo using the API
You can send a transactional email from Marketo using the requestCampaign SOAP API. It requires an existing Smart Campaign to be created using the Marketo UI. It also requires the email recipient to exist in Marketo. So before calling the requestCampaign API, use the getLead API to verify if the email exists in Marketo. After … Continue reading “Sending a transactional email from Marketo using the API”
Updating customer and prospect information in Marketo using the API
There are scenarios where proprietary systems are used to update customer and prospect information. The Marketing team would like to have those updates reflected back in Marketo so they have the most accurate system of record to use in their marketing campaigns. Using the below approach you can setup periodic uploads to Marketo to keep … Continue reading “Updating customer and prospect information in Marketo using the API”