Using the Get Multiple Leads by Filter Type REST endpoint, you can query lead data based on a user’s cookie id. For example, you can use this approach to prefill a form on a non-Marketo landing page. This post will show you how to capture the user’s cookie value during a webpage visit, query Get Multiple … Continue reading “Get a Visitor’s Cookie ID and then Query Associated Lead Data”
Category: How-To
Best practices, examples, and more.
Replace Email HTML
This post will show you how to remove the HTML generated by Markteto for an email. You can then use your own HTML without Marketo reformatting it. Step 1: Navigate to the email, and then click Edit Draft. Step 2: Click Email Actions, click HTML Tools, and then click Replace HTML. Step 3: Replace the … Continue reading “Replace Email HTML”
External Page Prefill
Marketo forms do not provide native prefill functionality when loaded outside of a Marketo landing page. However, we can still implement this using the Marketo APIs and the Forms 2.0 JavaScript API. The first step is to retrieve the lead data from Marketo via a REST call from your server. Assuming that we do not … Continue reading “External Page Prefill”
How to Clean Up Your Marketo Database
NOTE: This is a guest blog post. Josh Hill is the Marketo Practice Lead at Perkuto, a marketing automation agency. Josh works at the intersection of marketing, sales, and technology to deliver revenue generation systems. He writes about marketing automation and demand generation at MarketingRockstarGuides.com. Keeping your Marketo database clean is an important part of … Continue reading “How to Clean Up Your Marketo Database”
How to Update SOAP API Credentials
It is a best practice to regularly update your SOAP API credentials. Currently, there is no way to programmatically do this via the Marketo API. The instructions below will show you how to update your SOAP API credentials via the Marketo UI. 1. Go to the Admin section and click on Web Services. 2. Set … Continue reading “How to Update SOAP API Credentials”
Find Leads Updated on Specific Date Ranges
Let’s say you want to find leads that were updated on specific dates via the Marketo API. This is possible with the getMultipleLeads SOAP API. This method will return any leads with a data value change or new activity in Marketo for the date range you request. For the leadSelector, you would specify LastUpdateAtSelector. Then, … Continue reading “Find Leads Updated on Specific Date Ranges”
Marketo REST vs SOAP APIs FAQ
Updated: March 2016 Here are answers to the most frequently asked questions about Marketo REST and SOAP APIs. Q: What are the main differences between the Marketo REST and SOAP APIs? A: While the ability to push/pull specific data via REST and SOAP APIs mostly overlaps, there is certain functionality that only exists in either … Continue reading “Marketo REST vs SOAP APIs FAQ”
Block Crawling and Search Indexing of a Marketo Landing Page
Let’s say you want to block a Marketo landing page from being crawled and shown in results by search engines like Google. Here’s how to do this: Step 1: Log into Marketo, and select your landing page. Then click “Edit Draft.” Step 2: Click Landing Page Actions. Then click Edit Page Meta Tags Step 3: … Continue reading “Block Crawling and Search Indexing of a Marketo Landing Page”
Integrate Optimizely with a Marketo Landing Page
Optimizely gives you the ability to conduct A/B testing, multipage, and multivariate testing on your site. You can use Optimizely with a Marketo landing page. Here’s how to do this: Step 1: Find and copy your Optimizely code snippet. Go to your Dashboard in Optimizely, and click the Project Code link. Copy the line of … Continue reading “Integrate Optimizely with a Marketo Landing Page”
Add Location Data from RTP API to Marketo Form Fill Out
You’ll need active RTP and MLM subscriptions to implement the use case described in this blog post. Using the RTP JavaScript APIs and Marketo Forms 2.0, you can pull the inferred location data from RTP and push it into Marketo via a form fill out. This will allow you to see the user’s inferred location … Continue reading “Add Location Data from RTP API to Marketo Form Fill Out”