Integrate Optimizely with a Marketo Landing Page

September 18, 2014 | by

Optimizely gives you the ability to conduct A/B testing, multipage, and multivariate testing on your site. You can use Optimizely with a Marketo landing page. Here’s how to do this:

Step 1: Find and copy your Optimizely code snippet.

Go to your Dashboard in Optimizely, and click the Project Code link. Copy the line of code that appears in the pop-up.


Step 2: Log into Marketo, and select your landing page template. Then click “Edit Draft.”


Step 3: Click Landing Page Actions. Then click Edit Page Meta Tags


Step 4: Paste your Optimizely code snippet in Custom HEAD HTML section, and click Save.


Step 5: Test your landing page to confirm that the Optimizely snippet is working.