Personalization is everything – we figured this out a long time ago. With that being said, it’s still surprising to me that every time I need immediate assistance, it is so hard to find the relevant local phone numbers on a website. Good thing we have Marketo Real-Time Personalization (RTP) installed on www.marketo.com. We can … Continue reading “Dynamically Change Local Phone Number using RTP”
Author: Yanir Calisar
Insert a Marketo Form into an RTP campaign
Many marketers are interested in placing a Marketo Form into a Marketo Real-Time Personalization (RTP) campaign. Whether it’s a Dialog, In Zone or Widget RTP campaign type, you can copy your Form HTML code and paste it into RTP’s campaign editor. I’ve seen these examples of this being used: – Getting visitors to sign up … Continue reading “Insert a Marketo Form into an RTP campaign”
Execute Form Submission Actions from Iframe to Parent Page
We have seen a few cases where users use iframe forms and want to direct visitors that filled in the form to a thank you page or PDF, video, etc. The problem is that since the form is embedded on a landing page which is different from the parent one, the action happens only on … Continue reading “Execute Form Submission Actions from Iframe to Parent Page”
Send RTP Recommendation Engine Clicks to Google Analytics
Here is a solution for Marketo Real-Time Personalization (RTP) users to see clicks from the Content Recommendation Engine within Google Analytics. Once a visitor clicks the Content Recommendation bar, an event is sent to Google Analytics under Event Category “RTP-Recommendations”. In Analytics, the Recommendation Text (as it appears in the bar) will be appended to … Continue reading “Send RTP Recommendation Engine Clicks to Google Analytics”
Add a Full Name Field to a Marketo Form
We know that shorter web forms improve conversion rates. The Javascript code sample below allows you to make your forms even shorter by merging the First and Last Name fields into one Full Name field. When visitors are typing in their full name, the script will automatically break the text into first and last name … Continue reading “Add a Full Name Field to a Marketo Form”