Dynamically Change Local Phone Number using RTP

February 2, 2016 | by

Personalization is everything – we figured this out a long time ago. With that being said, it’s still surprising to me that every time I need immediate assistance, it is so hard to find the relevant local phone numbers on a website. Good thing we have Marketo Real-Time Personalization (RTP) installed on www.marketo.com.  We can … Continue reading “Dynamically Change Local Phone Number using RTP”

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Send RTP Recommendation Engine Clicks to Google Analytics

January 22, 2015 | by

Here is a solution for Marketo Real-Time Personalization (RTP) users to see clicks from the Content Recommendation Engine within Google Analytics. Once a visitor clicks the Content Recommendation bar, an event is sent to Google Analytics under Event Category “RTP-Recommendations”. In Analytics, the Recommendation Text (as it appears in the bar) will be appended to … Continue reading “Send RTP Recommendation Engine Clicks to Google Analytics”

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