NOTE: This is a guest blog post. Josh Hill is the Marketo Practice Lead at Perkuto, a marketing automation agency. Josh works at the intersection of marketing, sales, and technology to deliver revenue generation systems. He writes about marketing automation and demand generation at MarketingRockstarGuides.com. Marketing automation platforms are tremendously powerful out of the box … Continue reading “When do you need a developer to help with marketing automation?”
Using the Get Multiple Leads by Filter Type REST endpoint, you can query lead data based on a user’s cookie id. For example, you can use this approach to prefill a form on a non-Marketo landing page. This post will show you how to capture the user’s cookie value during a webpage visit, query Get Multiple … Continue reading “Get a Visitor’s Cookie ID and then Query Associated Lead Data”
This post will show you how to remove the HTML generated by Markteto for an email. You can then use your own HTML without Marketo reformatting it. Step 1: Navigate to the email, and then click Edit Draft. Step 2: Click Email Actions, click HTML Tools, and then click Replace HTML. Step 3: Replace the … Continue reading “Replace Email HTML”
New REST APIs There are four new endpoints available for the REST APIs: Get Activity Types, Get Lead Activities, Get Lead Changes, and Get Paging Token. This set of APIs lets you pull new activities or changes to leads.
NOTE: This is a guest blog post. Josh Hill is the Marketo Practice Lead at Perkuto, a marketing automation agency. Josh works at the intersection of marketing, sales, and technology to deliver revenue generation systems. He writes about marketing automation and demand generation at MarketingRockstarGuides.com. Keeping your Marketo database clean is an important part of … Continue reading “How to Clean Up Your Marketo Database”
It is a best practice to regularly update your SOAP API credentials. Currently, there is no way to programmatically do this via the Marketo API. The instructions below will show you how to update your SOAP API credentials via the Marketo UI. 1. Go to the Admin section and click on Web Services. 2. Set … Continue reading “How to Update SOAP API Credentials”
Marketo has performed a thorough investigation of the Bash vulnerability, also known as Shellshock (CVE-2014-6271), and have concluded that we are not susceptible to these attacks. In addition, we have taken preventive action by updating the software to the latest version to ensure compliance with CERT recommendation.
Let’s say you want to find leads that were updated on specific dates via the Marketo API. This is possible with the getMultipleLeads SOAP API. This method will return any leads with a data value change or new activity in Marketo for the date range you request. For the leadSelector, you would specify LastUpdateAtSelector. Then, … Continue reading “Find Leads Updated on Specific Date Ranges”
Updated: March 2016 Here are answers to the most frequently asked questions about Marketo REST and SOAP APIs. Q: What are the main differences between the Marketo REST and SOAP APIs? A: While the ability to push/pull specific data via REST and SOAP APIs mostly overlaps, there is certain functionality that only exists in either … Continue reading “Marketo REST vs SOAP APIs FAQ”