Trello is a popular web-based project management application. If your team uses Trello, you can easily bring Marketo notifications into your workflow. This post will show you how to add a card with a Marketo notification to your Trello board. This card will be added when a specific lead activity happens in Marketo. Potential use … Continue reading “Integrating Trello with Marketo”
Litmus is a service for testing emails across browsers and email clients. Litmus also provides analytics around emails including clicks, opens, deletions. This post will show you how to integrate Marketo with Litmus. Step One: When setting up your email program in Marketo, click “My Tokens” on the program dashboard Step Two: Drag “Email Script” … Continue reading “Integrating Litmus with Marketo”
Let’s say you would like to prevent direct traffic to a Marketo landing page. Imagine this page has downloadable content like a PDF that you would like a user to first fill out a form before receiving. You could solve this by checking if the user came from a certain page. In this case, it … Continue reading “Redirect Page based on Referrer”
Let’s say you want an image to show up automatically when you share a Marketo landing page on Facebook. Maybe you also want this image to not be on the Marketo landing page itself, but just on the Facebook share. You can this by adding an open-graph meta tag to your Marketo landing page. The … Continue reading “Specify an image when a Marketo landing page is shared on Facebook”
Slack is an enterprise collaboration platform. If your team is on Slack, you can easily bring Marketo notifications into your workflow. This post will show you how to add a notification to your chat log when a specific lead activity happens in Marketo. Potential use cases include notifying your entire team about a form fill, … Continue reading “Integrating Slack with Marketo”
Using the Get Multiple Leads by Filter Type REST endpoint, you can query lead data based on a user’s cookie id. For example, you can use this approach to prefill a form on a non-Marketo landing page. This post will show you how to capture the user’s cookie value during a webpage visit, query Get Multiple … Continue reading “Get a Visitor’s Cookie ID and then Query Associated Lead Data”
This post will show you how to remove the HTML generated by Markteto for an email. You can then use your own HTML without Marketo reformatting it. Step 1: Navigate to the email, and then click Edit Draft. Step 2: Click Email Actions, click HTML Tools, and then click Replace HTML. Step 3: Replace the … Continue reading “Replace Email HTML”
New REST APIs There are four new endpoints available for the REST APIs: Get Activity Types, Get Lead Activities, Get Lead Changes, and Get Paging Token. This set of APIs lets you pull new activities or changes to leads.
It is a best practice to regularly update your SOAP API credentials. Currently, there is no way to programmatically do this via the Marketo API. The instructions below will show you how to update your SOAP API credentials via the Marketo UI. 1. Go to the Admin section and click on Web Services. 2. Set … Continue reading “How to Update SOAP API Credentials”
Marketo has performed a thorough investigation of the Bash vulnerability, also known as Shellshock (CVE-2014-6271), and have concluded that we are not susceptible to these attacks. In addition, we have taken preventive action by updating the software to the latest version to ensure compliance with CERT recommendation.