Add Dynamic Content to an Email

November 22, 2014 | by

Let’s say you send out a daily email, and you want to automatically include that day’s date in the email template. To do this, you will use tokens and email scripting in Marketo.

Step One: Create a token.

Navigate to the program where you want to use the token. Click My Tokens.

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Double click on Email Script. Then name this token. Then click Edit.

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Paste the email script below in this window. Then click Save.

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Step Two: Reference the token in the email template.

Note the name of the token.

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Navigate to your email draft. Include the token.

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When the email is sent out, the value of the token will be populated. For more information, please see the Email Scripting developer documentation.