Polling for Activities using REST API

November 20, 2015 | by

Earlier this year we published this post that described how to poll for lead changes within Marketo.  This post is similar, but this time we’ll poll for activities. Activities are a core object in the Marketo Platform. Activities are the behavioral data that is stored about every webpage visit, email open, webinar attendance, or trade show … Continue reading “Polling for Activities using REST API”

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How to Specify Lead Partitions Using the REST API

September 4, 2015 | by

Lead Partitioning Marketo Lead Partitions provide a convenient way to isolate leads.  Partitions can allow different marketing groups within your organization to share a single Marketo instance.  For more information, see Understanding Workspaces and Lead Partitions. Suppose that you are using lead partitions and creating leads programmatically using the Marketo REST API.  How do you ensure … Continue reading “How to Specify Lead Partitions Using the REST API”

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Best Practices for API Users and Custom Services

August 28, 2015 | by

Marketo’s REST APIs use custom services for authentication and each of these services is owned by an API-only Marketo user. The capabilities of each custom service are determined by the permissions of each role assigned to that user. Allocating individual users and custom services to your integrations gives you multiple benefits: You can fine-tune the … Continue reading “Best Practices for API Users and Custom Services”

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Add SalesPerson Data to Marketo

August 21, 2015 | by

With the new SalesPerson APIs, you can freely associate Marketo leads to SalesPerson records in instances without a native CRM integration. This allows usage of {{lead.Lead Owner Email Address}} and related fields and tokens within Marketo. Creating SalesPerson records In order to associate leads to SalesPerson records, we first need to input our SalesPerson records … Continue reading “Add SalesPerson Data to Marketo”

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Create and Associate Leads, Companies, and Opportunities with the Marketo REST API

August 7, 2015 | by

In order to take full advantage of Marketo analytics it is crucial to build out correct and robust associations between your lead, company and opportunity records.  When you are not leveraging a native CRM-sync, building these relationships can pose some difficulties, so today we’ll walk through building them. Object Relationships In Marketo, there are a few … Continue reading “Create and Associate Leads, Companies, and Opportunities with the Marketo REST API”

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