Personalization is everything – we figured this out a long time ago. With that being said, it’s still surprising to me that every time I need immediate assistance, it is so hard to find the relevant local phone numbers on a website. Good thing we have Marketo Real-Time Personalization (RTP) installed on www.marketo.com. We can … Continue reading “Dynamically Change Local Phone Number using RTP”
Tag: rtp
In-App Web Personalization (Beta) using the RTP API
Several of our customers provide web app solutions for their users and we receive requests if they can use Marketo Real-Time Personalization (RTP) within their secured web app environment. The answer is yes! We’ve released an API for In-App messaging, so you can personalize content and promote marketing activities like webinars, new feature releases, up-sells … Continue reading “In-App Web Personalization (Beta) using the RTP API”
May 2015 Release Updates
REST API Opportunity API. New opportunity endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo opportunity object. Note: Role permissions were added to provide access to the Opportunity endpoints: Read-Only Opportunity, Read-Write Opportunity. If your API user role predates the release of the Opportunity APIs, then you … Continue reading “May 2015 Release Updates”
Send RTP Recommendation Engine Clicks to Google Analytics
Here is a solution for Marketo Real-Time Personalization (RTP) users to see clicks from the Content Recommendation Engine within Google Analytics. Once a visitor clicks the Content Recommendation bar, an event is sent to Google Analytics under Event Category “RTP-Recommendations”. In Analytics, the Recommendation Text (as it appears in the bar) will be appended to … Continue reading “Send RTP Recommendation Engine Clicks to Google Analytics”
Add Location Data from RTP API to Marketo Form Fill Out
You’ll need active RTP and MLM subscriptions to implement the use case described in this blog post. Using the RTP JavaScript APIs and Marketo Forms 2.0, you can pull the inferred location data from RTP and push it into Marketo via a form fill out. This will allow you to see the user’s inferred location … Continue reading “Add Location Data from RTP API to Marketo Form Fill Out”