How to Specify Lead Partitions Using the REST API

September 4, 2015 | by

Lead Partitioning Marketo Lead Partitions provide a convenient way to isolate leads.  Partitions can allow different marketing groups within your organization to share a single Marketo instance.  For more information, see Understanding Workspaces and Lead Partitions. Suppose that you are using lead partitions and creating leads programmatically using the Marketo REST API.  How do you ensure … Continue reading “How to Specify Lead Partitions Using the REST API”

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Best Practices for API Users and Custom Services

August 28, 2015 | by

Marketo’s REST APIs use custom services for authentication and each of these services is owned by an API-only Marketo user. The capabilities of each custom service are determined by the permissions of each role assigned to that user. Marketo allows for an unlimited number of users and custom services per account, so there’s no reason … Continue reading “Best Practices for API Users and Custom Services”

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Create a Custom Field in Marketo, and Update this Field via API

August 19, 2014 | by

Let’s say you have additional data about your leads that does not fit into the standard Marketo fields. For example, this custom field could be a third-party score. You can create a custom field in Marketo for your third-party score, and then update the value of this field via either the Marketo REST APIs or … Continue reading “Create a Custom Field in Marketo, and Update this Field via API”

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Using Multiple Munchkin Tracking Codes on a Single Page

August 8, 2014 | by

Let’s say you have multiple Marketo instances and you would like to send web tracking events like page visits or clicked links to these multiple instances, it is possible to do this with Munchkin. Marketo tracks visitors to your website by domain (e.g. “marketo.com”). If you’re hosting this Munchkin script on a domain that’s different … Continue reading “Using Multiple Munchkin Tracking Codes on a Single Page”

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