Lead Partitioning Marketo Lead Partitions provide a convenient way to isolate leads. Partitions can allow different marketing groups within your organization to share a single Marketo instance. For more information, see Understanding Workspaces and Lead Partitions. Suppose that you are using lead partitions and creating leads programmatically using the Marketo REST API. How do you ensure … Continue reading “How to Specify Lead Partitions Using the REST API”
Tag: Admin
Best Practices for API Users and Custom Services
Marketo’s REST APIs use custom services for authentication and each of these services is owned by an API-only Marketo user. The capabilities of each custom service are determined by the permissions of each role assigned to that user. Allocating individual users and custom services to your integrations gives you multiple benefits: You can fine-tune the … Continue reading “Best Practices for API Users and Custom Services”
Lead Tracking and Multiple Domains
Marketo’s Munchkin tracking code helps you track visits to your web site. You’re likely to want to use Munchkin tracking code to cookie anonymous leads for most or all of the pages on your website. Let’s walk through how Munchkin works. Visits to the page are recorded for existing leads, and a visit to the … Continue reading “Lead Tracking and Multiple Domains”
Import Demo Data
To test out the Marketo APIs, you need to have data in your Marketo lead database. This post will show you how to import demo data into your Marketo account. Here is a link to a CSV file with demo data that you can use as a starting point for creating your own demo data. … Continue reading “Import Demo Data”
Create a Custom Field in Marketo, and Update this Field via API
Let’s say you have additional data about your leads that does not fit into the standard Marketo fields. For example, this custom field could be a third-party score. You can create a custom field in Marketo for your third-party score, and then update the value of this field via either the Marketo REST APIs or … Continue reading “Create a Custom Field in Marketo, and Update this Field via API”
Using Multiple Munchkin Tracking Codes on a Single Page
Let’s say you have multiple Marketo instances and you would like to send web tracking events like page visits or clicked links to these multiple instances, it is possible to do this with Munchkin. Marketo tracks visitors to your website by domain (e.g. “marketo.com”). If you’re hosting this Munchkin script on a domain that’s different … Continue reading “Using Multiple Munchkin Tracking Codes on a Single Page”
Integrating Munchkin with Google Tag Manager
Google Tag Manger lets you add tags to your website. Rather than manually add each tracking script like Munchkin to the source code of your website, you can put Google Tag Manager on your site, and then add tags like Munchkin through Google Tag Manager’s UI. In this post, we’ll first show how to generate … Continue reading “Integrating Munchkin with Google Tag Manager”
Storing a Foreign Key in Marketo
When synchronizing contact and lead records between systems like a proprietary CRM or data warehouse, it is a common requirement to associate a lead record with a unique system identifier. In Marketo you can create or update a lead record through a syncMultipleLeads API call using your unique system identifier. To accomplish this, you would … Continue reading “Storing a Foreign Key in Marketo”