Blog

Sending an Email with Dynamic Content from Marketo using the API

April 3, 2014 | by

Imagine you want to automate your call center follow-up emails. After your support rep speaks with a customer, you would like to automatically send an email thanking them for contacting your company. Let’s take this a step further, and say you want to include the specific conversation topic discussed with the customer that you track … Continue reading “Sending an Email with Dynamic Content from Marketo using the API”

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Sending a transactional email from Marketo using the API

March 27, 2014 | by

You can send a transactional email from Marketo using the requestCampaign SOAP API. It requires an existing Smart Campaign to be created using the Marketo UI. It also requires the email recipient to exist in Marketo. So before calling the requestCampaign API, use the getLead API to verify if the email exists in Marketo. After … Continue reading “Sending a transactional email from Marketo using the API”

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Updating customer and prospect information in Marketo using the API

March 24, 2014 | by

There are scenarios where proprietary systems are used to update customer and prospect information.  The Marketing team would like to have those updates reflected back in Marketo so they have the most accurate system of record to use in their marketing campaigns.  Using the below approach you can setup periodic uploads to Marketo to keep … Continue reading “Updating customer and prospect information in Marketo using the API”

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Retrieving customer and prospect information from Marketo using the API

March 5, 2014 | by

You can retrieve information about customers and prospects that are stored within Marketo using the getLead and getMultipleLeads SOAP API.  It is often desired to extract this information on a recurring basis to keep another system updated as customers and prospect information is updated or new records are created in Marketo. We’ll show you the … Continue reading “Retrieving customer and prospect information from Marketo using the API”

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Welcome to the Marketo Developer Blog

March 5, 2014 | by

Welcome Marketo Developers!  We’ve been quite busy here at Marketo releasing new features to help Marketers be more successful than ever before.  Marketers today are supported by a phenomenal developer community.  This blog is dedicated to those web developers and software engineers who support the rapidly evolving needs of the modern marketer. As the Marketo Platform … Continue reading “Welcome to the Marketo Developer Blog”

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January 2014 Release Updates

January 26, 2014 | by

Forms 2.0: Forms 2.0 empowers Marketers to create beautiful, stable, and flexible web forms without programming knowledge. In addition to the greatly improved editor, conditional logic and robust design, it’s now easier than ever to embed Marketo forms any page of your website. Developers are able to use Javascript to extend the core functionality; uses … Continue reading “January 2014 Release Updates”

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