Let’s say you want to change a lead’s score in Marketo using the APIs. This is possible to do with the REST API using the Create/Update Lead endpoint. Below is a code sample in Ruby that shows how to make this call.
A Single Page Application is a website that loads all of the resources required to navigate the site on the first page load. When a user clicks a link the content is loaded from the first page load data. To the user, the website behaves as expected because the URL in the address bar is … Continue reading “Single Page Application Web Tracking with Munchkin”
NOTE: This is a guest blog post. Ed Blachman is a Senior Architect at TIBCO Software, a well-known vendor of enterprise software. Ed is working on products that allow what Gartner calls “citizen developers” to integrate the cloud services they use without needing to do any programming themselves. Marketo’s SOAP API is a powerful tool … Continue reading “Marketo SOAP API Tips and Tricks”
Let’s say you want to segment leads in Marketo based on if they have a started or finished a specific video. This is possible to do using Munchkin, YouTube’s Iframe API, and Smart Lists in Marketo. The example code in this post will let you to send video started and video finished events into Marketo … Continue reading “Send View Data from a YouTube Video to Marketo”
Here is a solution for Marketo Real-Time Personalization (RTP) users to see clicks from the Content Recommendation Engine within Google Analytics. Once a visitor clicks the Content Recommendation bar, an event is sent to Google Analytics under Event Category “RTP-Recommendations”. In Analytics, the Recommendation Text (as it appears in the bar) will be appended to … Continue reading “Send RTP Recommendation Engine Clicks to Google Analytics”
Important Change to Activity Records in Marketo APIs March 1, 2017 Note: This post will be updated to reflect changes made to activity records returned by the API due to migration to new infrastructure.
Last Update: September 13, 2018
With the rollout of Marketo’s next-generation Activity Service beginning in September 2017, we will be unable to enforce the uniqueness or presence of the integer “id” field in activities, data ... Read More >
Spring 2018 Updates June 29, 2018 In the Spring 2018 release we are releasing new REST APIs, and web tracking privacy enhancements. See the full list of updates below.
Static List CRUD
Allows users to remotely Create, Read, Update, and Delete Static List Records. Enables management of the entire lifecycle of a static list through REST APIs, including populating and maintaining membership. ... Read More >
Winter 2018 Updates March 2, 2018 In the Winter 2018 release, we are releasing a few enhancements to our APIs. See the full list of updates below.
Activate/Deactivate Trigger Campaigns
We have added the ability to activate and deactivate trigger campaigns, which can simplify the process of automating your program templates. This is achieved by calling two newly added endpoints: Activate Smart Campaign, Deactivate ... Read More >