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Change a Lead’s Score via the REST API

February 19, 2015 | by

Let’s say you want to change a lead’s score in Marketo using the APIs. This is possible to do with the REST API using the Create/Update Lead endpoint. Below is a code sample in Ruby that shows how to make this call.

In the JSON body of the request, we specify updateOnly as the … Continue reading “Change a Lead’s Score via the REST API”

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Embed a YouTube Video with Lead Tracking on a Marketo Landing Page

February 9, 2015 | by

In a previous blog post, I described how to segment leads in Marketo based on if they have a started or finished a specific YouTube video. In this blog post, we’ll walk through how to take the implementation from that post and use it on a Marketo landing page. Step One: Navigate to the Program … Continue reading “Embed a YouTube Video with Lead Tracking on a Marketo Landing Page”

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Using the Marketo REST API with Boomi: Getting and Deleting Leads from a Static List

February 6, 2015 | by

In part 1 of this series, I discussed how it was possible to start using the REST API through Boomi with the Boomi HTTP connector, specifically getting the authentication token needed to access the REST API, and storing it in a Process Variable. Next up, we’ll begin making calls into Marketo, and in this installment, … Continue reading “Using the Marketo REST API with Boomi: Getting and Deleting Leads from a Static List”

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Using the Marketo REST API with Boomi: Getting and Storing a REST Authentication Token

January 26, 2015 | by

Setting up an automatic export of leads that meet a certain criteria is a very common use case with Marketo. Although this can’t currently be done in the Marketo interface, its pretty straightforward to accomplish using the a 3rd party tool like Dell Boomi, a static list with some data management campaigns, and the Marketo … Continue reading “Using the Marketo REST API with Boomi: Getting and Storing a REST Authentication Token”

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Send RTP Recommendation Engine Clicks to Google Analytics

January 22, 2015 | by

Here is a solution for Marketo Real-Time Personalization (RTP) users to see clicks from the Content Recommendation Engine within Google Analytics. Once a visitor clicks the Content Recommendation bar, an event is sent to Google Analytics under Event Category “RTP-Recommendations”. In Analytics, the Recommendation Text (as it appears in the bar) will be appended to … Continue reading “Send RTP Recommendation Engine Clicks to Google Analytics”

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