SoundCloud provides an incredible audio hosting platform, with rich analytics and functionality for everything from aspiring indie rock acts, to EDM artists at the top of the music industry, to storytelling podcasts. Along with the incredible native functionality of the platform comes a world-class API program to move your data and track listening behavior. This is … Continue reading “Integrating the SoundCloud player with the Munchkin API”
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Insert a Marketo Form into an RTP campaign
Many marketers are interested in placing a Marketo Form into a Marketo Real-Time Personalization (RTP) campaign. Whether it’s a Dialog, In Zone or Widget RTP campaign type, you can copy your Form HTML code and paste it into RTP’s campaign editor. I’ve seen these examples of this being used: – Getting visitors to sign up … Continue reading “Insert a Marketo Form into an RTP campaign”
Guest Post – Direct SQL Connectors to the Marketo Database
This is a guest post from Sumit Sarkar of Progress, Inc. SQL connectors to Marketo database Marketo has well documented APIs for accessing data. However, sometimes organizations need direct SQL access. We are seeing the lines blur at Marketo shops between Marketing and IT which is increasing the demand for standards based SQL connectivity. … Continue reading “Guest Post – Direct SQL Connectors to the Marketo Database”
Polling for Activities using REST API
Earlier this year we published this post that described how to poll for lead changes within Marketo. This post is similar, but this time we’ll poll for activities. Activities are a core object in the Marketo Platform. Activities are the behavioral data that is stored about every webpage visit, email open, webinar attendance, or trade show … Continue reading “Polling for Activities using REST API”
Marketo Security Enhancements
At Marketo we take security seriously. As a part of an industry-wide initiative, Marketo is upgrading our web authentication and encryption to enhance our security protections. The rollout is scheduled to occur on December 12, 2015. Who will be affected? Only a small number of users will be affected, only those who have an integration … Continue reading “Marketo Security Enhancements”
Marketo REST API Exception and Error Handling: Part 2
Read Part 1 here For the most part, errors received back from the Marketo REST API will not be automatically recoverable. However, there are a handful of cases where you can recover automatically, or ensure you never see a certain type of error. Request-Size Errors As we looked at in the last post of this … Continue reading “Marketo REST API Exception and Error Handling: Part 2”
Create a Dashboard for API Usage and Error Counts
As mentioned in an earlier post, you can view API usage data for the prior week by going to the Admin > Web Services panel in Marketo. This gives you a daily rollup of the number of calls made by user. As a Marketo API consumer, this is useful information that you should keep an … Continue reading “Create a Dashboard for API Usage and Error Counts”
Marketo REST API Exception and Error Handling: Part 1
The Marketo REST API may return an exception or error, which, for convenience, we will just call errors from here on out. Errors can occur at three different levels: HTTP level, these errors are indicated by a 4xx code Response level, these errors are included in the “errors” array of the JSON response Record level, these … Continue reading “Marketo REST API Exception and Error Handling: Part 1”
Make a Marketo Form Submission in the Background
When your organization has many different platforms for hosting web content and customer data it becomes fairly common to need parallel submissions from a form so that the resulting data can be gathered in separate platforms. There are several strategies to do this, but the best one is often the simplest: Using the Forms 2 … Continue reading “Make a Marketo Form Submission in the Background”
Comparing Score fields in Marketo Email Scripting
Note: This is a guest post by Cathal Moran. Cathal is a Solutions Consultant, working out of Marketo’s EMEA Office in Dublin, Ireland. Comparing Score fields Many Marketo customers, particularly those focused on cross-selling, have multiple score fields and this is often used to measure a lead’s interest in a particular product /area. Imagine I … Continue reading “Comparing Score fields in Marketo Email Scripting”