In-App Web Personalization (Beta) using the RTP API

June 17, 2015 | by

Several of our customers provide web app solutions for their users and we receive requests if they can use Marketo Real-Time Personalization (RTP) within their secured web app environment. The answer is yes! We’ve released an API for In-App messaging, so you can personalize content and promote marketing activities like webinars, new feature releases, up-sells … Continue reading “In-App Web Personalization (Beta) using the RTP API”

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May 2015 Release Updates

May 26, 2015 | by

REST API Opportunity API.  New opportunity endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo opportunity object.   Note:  Role permissions were added to provide access to the Opportunity endpoints: Read-Only Opportunity, Read-Write Opportunity.  If your API user role predates the release of the Opportunity APIs, then you … Continue reading “May 2015 Release Updates”

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Synchronizing Email Unsubscribes Across Instances

May 11, 2015 | by

Do you manage multiple instances of Marketo?  Keeping lead information synchronized across instances can be challenging.  Here is a way to sync email unsubscribes across instances using a webhook that calls an external web service.  The external web service loops through each instance looking for the known lead that triggered the unsubscribe event.  When a … Continue reading “Synchronizing Email Unsubscribes Across Instances”

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April 2015 Release Updates

April 28, 2015 | by

Marketo Mobile Engagement SDK v0.3.2 Marketo now includes marketing automation and user engagement for mobile apps.  Installing the Marketo Mobile SDK into your iOS or Android app allows Marketers to listen for in app events and send relevant push notifications. REST API Enhancements Custom Objects New custom object endpoints have been introduced that allow you … Continue reading “April 2015 Release Updates”

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Add a Reset Button to a Marketo Form

March 18, 2015 | by

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Highlighting Open Source Projects Built on the Marketo Platform: Part Three

February 20, 2015 | by

This is the third post in an ongoing series highlighting open-source projects built around the Marketo platform by the developer community. The first post in this series is available here, and the second post is available here. We maintain a list on Marketo’s GitHub account where we track client libraries and projects created by the … Continue reading “Highlighting Open Source Projects Built on the Marketo Platform: Part Three”

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Change a Lead’s Score via the REST API

February 19, 2015 | by

Let’s say you want to change a lead’s score in Marketo using the APIs. This is possible to do with the REST API using the Create/Update Lead endpoint. Below is a code sample in Ruby that shows how to make this call.

In the JSON body of the request, we specify updateOnly as the … Continue reading “Change a Lead’s Score via the REST API”

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