Let’s say you want an image to show up automatically when you share a Marketo landing page on Facebook. Maybe you also want this image to not be on the Marketo landing page itself, but just on the Facebook share. You can this by adding an open-graph meta tag to your Marketo landing page. The … Continue reading “Specify an image when a Marketo landing page is shared on Facebook”
Blog
Integrating Slack with Marketo
Slack is an enterprise collaboration platform. If your team is on Slack, you can easily bring Marketo notifications into your workflow. This post will show you how to add a notification to your chat log when a specific lead activity happens in Marketo. Potential use cases include notifying your entire team about a form fill, … Continue reading “Integrating Slack with Marketo”
When do you need a developer to help with marketing automation?
NOTE: This is a guest blog post. Josh Hill is the Marketo Practice Lead at Perkuto, a marketing automation agency. Josh works at the intersection of marketing, sales, and technology to deliver revenue generation systems. He writes about marketing automation and demand generation at MarketingRockstarGuides.com. Marketing automation platforms are tremendously powerful out of the box … Continue reading “When do you need a developer to help with marketing automation?”
Get a Visitor’s Cookie ID and then Query Associated Lead Data
Using the Get Multiple Leads by Filter Type REST endpoint, you can query lead data based on a user’s cookie id. For example, you can use this approach to prefill a form on a non-Marketo landing page. This post will show you how to capture the user’s cookie value during a webpage visit, query Get Multiple … Continue reading “Get a Visitor’s Cookie ID and then Query Associated Lead Data”
Replace Email HTML
This post will show you how to remove the HTML generated by Markteto for an email. You can then use your own HTML without Marketo reformatting it. Step 1: Navigate to the email, and then click Edit Draft. Step 2: Click Email Actions, click HTML Tools, and then click Replace HTML. Step 3: Replace the … Continue reading “Replace Email HTML”
External Page Prefill
Marketo forms do not provide native prefill functionality when loaded outside of a Marketo landing page. However, we can still implement this using the Marketo APIs and the Forms 2.0 JavaScript API. The first step is to retrieve the lead data from Marketo via a REST call from your server. Assuming that we do not … Continue reading “External Page Prefill”
October 2014 Release Updates
New REST APIs There are four new endpoints available for the REST APIs: Get Activity Types, Get Lead Activities, Get Lead Changes, and Get Paging Token. This set of APIs lets you pull new activities or changes to leads.
How to Clean Up Your Marketo Database
NOTE: This is a guest blog post. Josh Hill is the Marketo Practice Lead at Perkuto, a marketing automation agency. Josh works at the intersection of marketing, sales, and technology to deliver revenue generation systems. He writes about marketing automation and demand generation at MarketingRockstarGuides.com. Keeping your Marketo database clean is an important part of … Continue reading “How to Clean Up Your Marketo Database”
How to Update SOAP API Credentials
It is a best practice to regularly update your SOAP API credentials. Currently, there is no way to programmatically do this via the Marketo API. The instructions below will show you how to update your SOAP API credentials via the Marketo UI. 1. Go to the Admin section and click on Web Services. 2. Set … Continue reading “How to Update SOAP API Credentials”
Bash Security Advisory
Marketo has performed a thorough investigation of the Bash vulnerability, also known as Shellshock (CVE-2014-6271), and have concluded that we are not susceptible to these attacks. In addition, we have taken preventive action by updating the software to the latest version to ensure compliance with CERT recommendation.