Optimizely gives you the ability to conduct A/B testing, multipage, and multivariate testing on your site. You can use Optimizely with a Marketo landing page. Here’s how to do this:
Step 1: Find and copy your Optimizely code snippet.
Go to your Dashboard in Optimizely, and click the Project Code link. Copy the line of code that appears in the pop-up.
Step 2: Log into Marketo, and select your landing page template. Then click “Edit Draft.”
Step 3: Click Landing Page Actions. Then click Edit Page Meta Tags
Step 4: Paste your Optimizely code snippet in Custom HEAD HTML section, and click Save.
Step 5: Test your landing page to confirm that the Optimizely snippet is working.