Question: Is there a way to query a lead using Marketo APIs with just a lead’s full name? Answer: It is not directly possible. However, the workaround described below will allow you to do this. 1. Create a custom field called “Fullname” in Marketo. Here’s a blog post that describes how to do this. 2. … Continue reading “Search by Full Name via Marketo REST API”
Category: How-To
Hide Lightbox After Form Submission
Overview The current lightbox embed code generated by Marketo does not disappear when the form is submitted. It will reload the page after form submission, and the form will appear again. If you would like to create a lightbox that hides after form submission, then please follow the steps below. How to Guide 1. After … Continue reading “Hide Lightbox After Form Submission”
Create a Custom Field in Marketo, and Update this Field via API
Let’s say you have additional data about your leads that does not fit into the standard Marketo fields. For example, this custom field could be a third-party score. You can create a custom field in Marketo for your third-party score, and then update the value of this field via either the Marketo REST APIs or … Continue reading “Create a Custom Field in Marketo, and Update this Field via API”
Using Multiple Munchkin Tracking Codes on a Single Page
Let’s say you have multiple Marketo instances and you would like to send web tracking events like page visits or clicked links to these multiple instances, it is possible to do this with Munchkin. Marketo tracks visitors to your website by domain (ex. “marketo.com”). If your hosting this Munchkin script on a domain that’s different … Continue reading “Using Multiple Munchkin Tracking Codes on a Single Page”
Integrating Munchkin with Google Tag Manager
Google Tag Manger lets you add tags to your website. Rather than manually add each tracking script like Munchkin to the source code of your website, you can put Google Tag Manager on your site, and then add tags like Munchkin through Google Tag Manager’s UI. In this post, we’ll first show how to generate … Continue reading “Integrating Munchkin with Google Tag Manager”
Storing a Foreign Key in Marketo
When synchronizing contact and lead records between systems like a proprietary CRM or data warehouse, it is a common requirement to associate a lead record with a unique system identifier. In Marketo you can create or update a lead record through a syncMultipleLeads API call using your unique system identifier. To accomplish this, you would … Continue reading “Storing a Foreign Key in Marketo”
Getting Data into Marketo
The presentation below shows you the different ways of getting data into Marketo. It focuses on forms, custom objects, and integrations. Getting Data into Marketo from Murtza Manzur
Delete a Lead with the Marketo API
Let’s say you would like to delete a lead via the Marketo API. You can accomplish this by calling the requestCampaign API on a campaign that has a predefined flow action to delete a lead. We’ll show you first how to create a Smart Campaign, second how to set up a trigger to run a … Continue reading “Delete a Lead with the Marketo API”
Merge Anonymous Visitor Activity when Visitor Fills Out Form
In the blog post titled, “Capture Anonymous Visitor Activity Based on Business Logic,” we discussed how to create anonymous lead records in Marketo based on custom events. In this blog post, we will build on that post, and associate an anonymous lead record with a known user after you receive the user’s contact information. Marketo’s … Continue reading “Merge Anonymous Visitor Activity when Visitor Fills Out Form”
Capture Anonymous Visitor Activity Based on Business Logic
Imagine you want to track users who visit a specific post on your company blog. Let’s say out of the total number of users who visit a post, you would only like to track users who signal their interest by spending at least 5 seconds and scrolling down the page. For anonymous users you would … Continue reading “Capture Anonymous Visitor Activity Based on Business Logic”