Integrating Litmus with Marketo

November 18, 2014 | by

Litmus is a service for testing emails across browsers and email clients. Litmus also provides analytics around emails including clicks, opens, deletions. This post will show you how to integrate Marketo with Litmus. Step One: When setting up your email program in Marketo, click “My Tokens” on the program dashboard Step Two: Drag “Email Script” … Continue reading “Integrating Litmus with Marketo”

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Specify an image when a Marketo landing page is shared on Facebook

November 17, 2014 | by

Let’s say you want an image to show up automatically when you share a Marketo landing page on Facebook. Maybe you also want this image to not be on the Marketo landing page itself, but just on the Facebook share. You can this by adding an open-graph meta tag to your Marketo landing page. The … Continue reading “Specify an image when a Marketo landing page is shared on Facebook”

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When do you need a developer to help with marketing automation?

November 6, 2014 | by

NOTE: This is a guest blog post. Josh Hill is the Marketo Practice Lead at Perkuto, a marketing automation agency. Josh works at the intersection of marketing, sales, and technology to deliver revenue generation systems. He writes about marketing automation and demand generation at MarketingRockstarGuides.com. Marketing automation platforms are tremendously powerful out of the box … Continue reading “When do you need a developer to help with marketing automation?”

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