A Single Page Application is a website that loads all of the resources required to navigate the site on the first page load. When a user clicks a link the content is loaded from the first page load data. To the user, the website behaves as expected because the URL in the address bar is … Continue reading “Single Page Application Web Tracking with Munchkin”
Category: How-To
Best practices, examples, and more.
Embed a YouTube Video with Lead Tracking on a Marketo Landing Page
In a previous blog post, I described how to segment leads in Marketo based on if they have a started or finished a specific YouTube video. In this blog post, we’ll walk through how to take the implementation from that post and use it on a Marketo landing page. Step One: Navigate to the Program … Continue reading “Embed a YouTube Video with Lead Tracking on a Marketo Landing Page”
Using the Marketo REST API with Boomi: Getting and Deleting Leads from a Static List
In part 1 of this series, I discussed how it was possible to start using the REST API through Boomi with the Boomi HTTP connector, specifically getting the authentication token needed to access the REST API, and storing it in a Process Variable. Next up, we’ll begin making calls into Marketo, and in this installment, … Continue reading “Using the Marketo REST API with Boomi: Getting and Deleting Leads from a Static List”
Marketo SOAP API Tips and Tricks
NOTE: This is a guest blog post. Ed Blachman is a Senior Architect at TIBCO Software, a well-known vendor of enterprise software. Ed is working on products that allow what Gartner calls “citizen developers” to integrate the cloud services they use without needing to do any programming themselves. Marketo’s SOAP API is a powerful tool … Continue reading “Marketo SOAP API Tips and Tricks”
Send View Data from a YouTube Video to Marketo
Let’s say you want to segment leads in Marketo based on if they have a started or finished a specific video. This is possible to do using Munchkin, YouTube’s Iframe API, and Smart Lists in Marketo. The example code in this post will let you to send video started and video finished events into Marketo … Continue reading “Send View Data from a YouTube Video to Marketo”
Execute Form Submission Actions from Iframe to Parent Page
We have seen a few cases where users use iframe forms and want to direct visitors that filled in the form to a thank you page or PDF, video, etc. The problem is that since the form is embedded on a landing page which is different from the parent one, the action happens only on … Continue reading “Execute Form Submission Actions from Iframe to Parent Page”
Using the Marketo REST API with Boomi: Getting and Storing a REST Authentication Token
Setting up an automatic export of leads that meet a certain criteria is a very common use case with Marketo. Although this can’t currently be done in the Marketo interface, its pretty straightforward to accomplish using the a 3rd party tool like Dell Boomi, a static list with some data management campaigns, and the Marketo … Continue reading “Using the Marketo REST API with Boomi: Getting and Storing a REST Authentication Token”
Send RTP Recommendation Engine Clicks to Google Analytics
Here is a solution for Marketo Real-Time Personalization (RTP) users to see clicks from the Content Recommendation Engine within Google Analytics. Once a visitor clicks the Content Recommendation bar, an event is sent to Google Analytics under Event Category “RTP-Recommendations”. In Analytics, the Recommendation Text (as it appears in the bar) will be appended to … Continue reading “Send RTP Recommendation Engine Clicks to Google Analytics”
Highlighting Open Source Projects Built on the Marketo Platform: Part Two
This is the second post in an ongoing series highlighting open-source projects built around the Marketo platform by the developer community. The first post in this series is available here. We maintain a list on Marketo’s GitHub account where we track client libraries and projects created by the Marketo developer community. Below are three projects … Continue reading “Highlighting Open Source Projects Built on the Marketo Platform: Part Two”
Get Activity Data via the REST API
Let’s say you want to get all leads that were added to a list this month. Using the Get Lead Activities REST API, you can get this data. Before calling the Get Lead Activities API, it is necessary to get an access token from the Authentication API and also get a starting date token from … Continue reading “Get Activity Data via the REST API”