Synchronizing Email Unsubscribes Across Instances

May 11, 2015 | by

Do you manage multiple instances of Marketo?  Keeping lead information synchronized across instances can be challenging.  Here is a way to sync email unsubscribes across instances using a webhook that calls an external web service.  The external web service loops through each instance looking for the known lead that triggered the unsubscribe event.  When a … Continue reading “Synchronizing Email Unsubscribes Across Instances”

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Add a Reset Button to a Marketo Form

March 18, 2015 | by

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Highlighting Open Source Projects Built on the Marketo Platform: Part Three

February 20, 2015 | by

This is the third post in an ongoing series highlighting open-source projects built around the Marketo platform by the developer community. The first post in this series is available here, and the second post is available here. We maintain a list on Marketo’s GitHub account where we track client libraries and projects created by the … Continue reading “Highlighting Open Source Projects Built on the Marketo Platform: Part Three”

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Change a Lead’s Score via the REST API

February 19, 2015 | by

Let’s say you want to change a lead’s score in Marketo using the APIs. This is possible to do with the REST API using the Create/Update Lead endpoint. Below is a code sample in Ruby that shows how to make this call.

In the JSON body of the request, we specify updateOnly as the … Continue reading “Change a Lead’s Score via the REST API”

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Embed a YouTube Video with Lead Tracking on a Marketo Landing Page

February 9, 2015 | by

In a previous blog post, I described how to segment leads in Marketo based on if they have a started or finished a specific YouTube video. In this blog post, we’ll walk through how to take the implementation from that post and use it on a Marketo landing page. Step One: Navigate to the Program … Continue reading “Embed a YouTube Video with Lead Tracking on a Marketo Landing Page”

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Using the Marketo REST API with Boomi: Getting and Deleting Leads from a Static List

February 6, 2015 | by

In part 1 of this series, I discussed how it was possible to start using the REST API through Boomi with the Boomi HTTP connector, specifically getting the authentication token needed to access the REST API, and storing it in a Process Variable. Next up, we’ll begin making calls into Marketo, and in this installment, … Continue reading “Using the Marketo REST API with Boomi: Getting and Deleting Leads from a Static List”

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