Best Practices for API Users and Custom Services

August 28, 2015 | by

Marketo’s REST APIs use custom services for authentication and each of these services is owned by an API-only Marketo user. The capabilities of each custom service are determined by the permissions of each role assigned to that user. Marketo allows for an unlimited number of users and custom services per account, so there’s no reason … Continue reading “Best Practices for API Users and Custom Services”

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Add SalesPerson Data to Marketo

August 21, 2015 | by

With the new SalesPerson APIs, you can freely associate Marketo leads to SalesPerson records in instances without a native CRM integration. This allows usage of {{lead.Lead Owner Email Address}} and related fields and tokens within Marketo. Creating SalesPerson records In order to associate leads to SalesPerson records, we first need to input our SalesPerson records … Continue reading “Add SalesPerson Data to Marketo”

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Create and Associate Leads, Companies, and Opportunities with the Marketo REST API

August 7, 2015 | by

In order to take full advantage of Marketo analytics it is crucial to build out correct and robust associations between your lead, company and opportunity records.  When you are not leveraging a native CRM-sync, building these relationships can pose some difficulties, so today we’ll walk through building them. Object Relationships In Marketo, there are a few … Continue reading “Create and Associate Leads, Companies, and Opportunities with the Marketo REST API”

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Sending Transactional Emails with the Marketo REST API: Part 2, Custom Content

July 24, 2015 | by

Last time, we took a look at triggering transactional emails from outside of Marketo.  This week we’ll be looking at how to pass dynamic content to our emails via the Request Campaign API call.  Request Campaign not only allows the triggering of emails externally, but you can  also replace the content of My Tokens within … Continue reading “Sending Transactional Emails with the Marketo REST API: Part 2, Custom Content”

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Sending Transactional Emails with the Marketo REST API: Part 1

July 17, 2015 | by

A common use case for the Marketo API is to trigger the sending of transactional emails to specific records via the Request Campaign API call.  You can find an example covering this use case with the SOAP API here.  There are a few configuration requirements within Marketo in order to execute the required call with … Continue reading “Sending Transactional Emails with the Marketo REST API: Part 1”

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Authenticating and Retrieving Lead Data from Marketo with the REST API

July 10, 2015 | by

Note: In the Java examples below, we’ll be using the minimal-json package to handle JSON representations in our code.  You can read more about this project here: https://github.com/ralfstx/minimal-json One of the most common requirements when integrating with Marketo is the retrieval of lead data.  Most, if not all integrations will require either the retrieval or submission … Continue reading “Authenticating and Retrieving Lead Data from Marketo with the REST API”

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In-App Web Personalization (Beta) using the RTP API

June 17, 2015 | by

Several of our customers provide web app solutions for their users and we receive requests if they can use Marketo Real-Time Personalization (RTP) within their secured web app environment. The answer is yes! We’ve released an API for In-App messaging, so you can personalize content and promote marketing activities like webinars, new feature releases, up-sells … Continue reading “In-App Web Personalization (Beta) using the RTP API”

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