Polling for Activities using REST API

November 20, 2015 | by

Earlier this year we published this post that described how to poll for lead changes within Marketo.  This post is similar, but this time we’ll poll for activities. Activities are a core object in the Marketo Platform. Activities are the behavioral data that is stored about every webpage visit, email open, webinar attendance, or trade show … Continue reading “Polling for Activities using REST API”

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Marketo REST API Exception and Error Handling: Part 2

October 30, 2015 | by

Read Part 1 here For the most part, errors received back from the Marketo REST API will not be automatically recoverable.  However, there are a handful of cases where you can recover automatically, or ensure you never see a certain type of error. Request-Size Errors As we looked at in the last post of this … Continue reading “Marketo REST API Exception and Error Handling: Part 2”

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Marketo REST API Exception and Error Handling: Part 1

October 9, 2015 | by

The Marketo REST API may return an exception or error, which, for convenience, we will just call errors from here on out.  Errors can occur at three different levels: HTTP level, these errors are indicated by a 4xx code Response level, these errors are included in the “errors” array of the JSON response Record level, these … Continue reading “Marketo REST API Exception and Error Handling: Part 1”

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Make a Marketo Form Submission in the Background

September 25, 2015 | by

When your organization has many different platforms for hosting web content and customer data it becomes fairly common to need parallel submissions from a form so that the resulting data can be gathered in separate platforms. There are several strategies to do this, but the best one is often the simplest: Using the Forms 2 … Continue reading “Make a Marketo Form Submission in the Background”

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Comparing Score fields in Marketo Email Scripting

September 14, 2015 | by

Note: This is a guest post by Cathal Moran. Cathal is a Solutions Consultant, working out of Marketo’s EMEA Office in Dublin, Ireland. Comparing Score fields Many Marketo customers, particularly those focused on cross-selling, have multiple score fields and this is often used to measure a lead’s interest in a particular product /area. Imagine I … Continue reading “Comparing Score fields in Marketo Email Scripting”

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How to Specify Lead Partitions Using the REST API

September 4, 2015 | by

Lead Partitioning Marketo Lead Partitions provide a convenient way to isolate leads.  Partitions can allow different marketing groups within your organization to share a single Marketo instance.  For more information, see Understanding Workspaces and Lead Partitions. Suppose that you are using lead partitions and creating leads programmatically using the Marketo REST API.  How do you ensure … Continue reading “How to Specify Lead Partitions Using the REST API”

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Best Practices for API Users and Custom Services

August 28, 2015 | by

Marketo’s REST APIs use custom services for authentication and each of these services is owned by an API-only Marketo user. The capabilities of each custom service are determined by the permissions of each role assigned to that user. Marketo allows for an unlimited number of users and custom services per account, so there’s no reason … Continue reading “Best Practices for API Users and Custom Services”

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Add SalesPerson Data to Marketo

August 21, 2015 | by

With the new SalesPerson APIs, you can freely associate Marketo leads to SalesPerson records in instances without a native CRM integration. This allows usage of {{lead.Lead Owner Email Address}} and related fields and tokens within Marketo. Creating SalesPerson records In order to associate leads to SalesPerson records, we first need to input our SalesPerson records … Continue reading “Add SalesPerson Data to Marketo”

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