Internet of Things for Marketers with IFTTT and Zapier

June 20, 2017 | by

The Internet of Things (IoT) is the inter-networking of connected devices, appliances, wearables, vehicles, etc. with embedded electronics, software, sensors, and network connectivity that enable these objects to collect and exchange data with cloud information systems. These technologies are growing and trending so fast that they will impact how we live, how we work and … Continue reading “Internet of Things for Marketers with IFTTT and Zapier”

Read More >

Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View

February 2, 2017 | by

This is the second in a series of two articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from … Continue reading “Excel Integration Part 2: Build Advanced Marketo Reports and Data Visualizations Using Power Pivot and Power View”

Read More >

Why We Retired @MarketoDev Twitter Handle

December 2, 2016 | by

We have decided to retire @MarketoDev handle on Twitter.  The account will be deactivated on December 9th, 2016.  Curious why? Rewind back to early 2014… We had just launched the Marketo Developers Site to help developers build against our APIs.  We wanted to increase awareness of the Marketo platform, and to lower barriers to entry … Continue reading “Why We Retired @MarketoDev Twitter Handle”

Read More >

Excel Integration Part 1: Extract & Shape Marketo Data Using Power Query

October 18, 2016 | by

This is the first of a series of articles that explain how to leverage the Power BI technology built into Microsoft Excel to create a true self-service business analytics experience with Marketo. With the concepts covered in these articles, you’ll be able to: Import data from Marketo into Excel Import and combine data from other … Continue reading “Excel Integration Part 1: Extract & Shape Marketo Data Using Power Query”

Read More >

Using swagger-codegen with Marketo

October 10, 2016 | by

Swagger-codegen is a powerful Java library which can generate both server stubs and API clients from swagger definitions.  This can dramatically ease the difficulty and cost of generating clients for any specific language.  To get started and generate your first client, you’ll first want to grab an instance-specific copy of one of Marketo’s Swagger Definitions.  … Continue reading “Using swagger-codegen with Marketo”

Read More >

Welcome to the New Marketo Developer Website

September 6, 2016 | by

Our engineering team has been busy building out new REST endpoints and creating wonderful ways to extend the Marketo Platform.  To keep pace with this innovation, and help improve the overall developer experience, we have given our site a makeover.  Let’s go through a few of the highlights! REST API Endpoint Reference All new endpoint … Continue reading “Welcome to the New Marketo Developer Website”

Read More >

Dynamically Change Local Phone Number using RTP

February 2, 2016 | by

Personalization is everything – we figured this out a long time ago. With that being said, it’s still surprising to me that every time I need immediate assistance, it is so hard to find the relevant local phone numbers on a website. Good thing we have Marketo Real-Time Personalization (RTP) installed on www.marketo.com.  We can … Continue reading “Dynamically Change Local Phone Number using RTP”

Read More >