Create a Custom Field in Marketo, and Update this Field via API

August 19, 2014 | by

Let’s say you have additional data about your leads that does not fit into the standard Marketo fields. For example, this custom field could be a third-party score. You can create a custom field in Marketo for your third-party score, and then update the value of this field via either the Marketo REST APIs or … Continue reading “Create a Custom Field in Marketo, and Update this Field via API”

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Using Multiple Munchkin Tracking Codes on a Single Page

August 8, 2014 | by

Let’s say you have multiple Marketo instances and you would like to send web tracking events like page visits or clicked links to these multiple instances, it is possible to do this with Munchkin. Marketo tracks visitors to your website by domain (ex. “marketo.com”). If your hosting this Munchkin script on a domain that’s different … Continue reading “Using Multiple Munchkin Tracking Codes on a Single Page”

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Merge Anonymous Visitor Activity when Visitor Fills Out Form

April 22, 2014 | by

In the blog post titled, “Capture Anonymous Visitor Activity Based on Business Logic,” we discussed how to create anonymous lead records in Marketo based on custom events. In this blog post, we will build on that post, and associate an anonymous lead record with a known user after you receive the user’s contact information. Marketo’s … Continue reading “Merge Anonymous Visitor Activity when Visitor Fills Out Form”

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Sending an Email with Dynamic Content from Marketo using the API

April 3, 2014 | by

Imagine you want to automate your call center follow-up emails. After your support rep speaks with a customer, you would like to automatically send an email thanking them for contacting your company. Let’s take this a step further, and say you want to include the specific conversation topic discussed with the customer that you track … Continue reading “Sending an Email with Dynamic Content from Marketo using the API”

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