Let’s say you want to change the hint text color (also referred to as the placeholder text) in Forms 2.0. This is possible via custom CSS. For example, in the screenshot below I made the hint text in this Marketo Form blue. There are three options on how to do this depending on how you … Continue reading “Change the Hint Text Color on a Marketo Form”
Let’s say you would like to dynamically change the phone number on a landing page depending on where a user is located. For example, if the person is in California you would like to show them the phone number for your California office on your landing page, but if they are in Japan you would … Continue reading “Dynamically Change Page Content Based on a User’s Location”
There are three new endpoints available for the REST APIs: Delete Lead, Get Multiple Leads By Program Id, and Get Deleted Leads. There is also an update to the Create/Update Leads API endpoint that allows you to request asynchronous processing.
This will be the first post in an ongoing series highlighting open-source projects built around the Marketo platform by the developer community. We maintain a list on Marketo’s GitHub account where we track client libraries and projects created by the Marketo developer community. Below are three projects developed around the Marketo REST and SOAP APIs. … Continue reading “Highlighting Open Source Projects Built on the Marketo Platform”
There are three new endpoints available for the REST APIs: Associate Lead, Merge Lead, and Get Lead Partitions.
To test out the Marketo APIs, you need to have data in your Marketo lead database. This post will show you how to import demo data into your Marketo account. Here is a link to a CSV file with demo data that you can use as a starting point for creating your own demo data. … Continue reading “Import Demo Data”
This post discusses strategies to improve performance when requesting data from the Marketo API. However, you must weigh the benefits of these strategies against the operating constraint of Marketo API’s daily limits. Strategy 1 – Request Less Data in Each API Call Generally, as you request more data in an API call, the amount of … Continue reading “Performance Tuning API Requests”
If you would like to improve performance when calling the Marketo API, you can make concurrent requests. This approach will allow you to get more data in a shorter period of time. When making an API request, part of the round-trip time between the client and server is the transfer time on the wire. So … Continue reading “Multithread REST API Requests”
Let’s say you send out a daily email, and you want to automatically include that day’s date in the email template. To do this, you will use tokens and email scripting in Marketo. Step One: Create a token. Navigate to the program where you want to use the token. Click My Tokens. Double click on … Continue reading “Add Dynamic Content to an Email”
Let’s say you want to get leads from the Marketo API who match certain activity or inactivity criteria. For example, maybe you want to find leads whose score has not changed in the past 30 days. By following the steps in this post, you will be able to get this list of leads. To do … Continue reading “Find Leads by Custom Field Value”