Our engineering team has been busy building out new REST endpoints and creating wonderful ways to extend the Marketo Platform. To keep pace with this innovation, and help improve the overall developer experience, we have given our site a makeover. Let’s go through a few of the highlights! REST API Endpoint Reference All new endpoint … Continue reading “Welcome to the New Marketo Developer Website”
Author: David Everly
Zapier Part II: Marketo Integration Announcement
So you like the idea of using Zapier with Marketo, but need help getting started? Good news! Zapier has just released a number of example Zaps for Marketo that allow you to get going quickly.
Seamless Integration with Marketo and Over 500 Apps Using Zapier
This article explains in detail how to integrate Marketo with potentially over 500 Cloud Apps, thanks to Zapier.
Retrieve Activities for a Single Lead using REST API
Here is a question that we are repeatedly asked by our developer community: “How do I get a list of past activities for an individual lead?” Up until recently, there was no straightforward way to accomplish this using the REST API. But now there is! The Winter 2016 release of our REST API contains a … Continue reading “Retrieve Activities for a Single Lead using REST API”
Polling for Activities using REST API
Earlier this year we published this post that described how to poll for lead changes within Marketo. This post is similar, but this time we’ll poll for activities. Activities are a core object in the Marketo Platform. Activities are the behavioral data that is stored about every webpage visit, email open, webinar attendance, or trade show … Continue reading “Polling for Activities using REST API”
Create a Dashboard for API Usage and Error Counts
As mentioned in an earlier post, you can view API usage data for the prior week by going to the Admin > Web Services panel in Marketo. This gives you a daily rollup of the number of calls made by user. As a Marketo API consumer, this is useful information that you should keep an … Continue reading “Create a Dashboard for API Usage and Error Counts”
How to Specify Lead Partitions Using the REST API
Lead Partitioning Marketo Lead Partitions provide a convenient way to isolate leads. Partitions can allow different marketing groups within your organization to share a single Marketo instance. For more information, see Understanding Workspaces and Lead Partitions. Suppose that you are using lead partitions and creating leads programmatically using the Marketo REST API. How do you ensure … Continue reading “How to Specify Lead Partitions Using the REST API”
Quick Start Guide for Marketo REST API
This guide will show you how to make your first call to the Marketo REST API in ten minutes. We’ll show you how to retrieve a single lead using the Get Lead by Id REST API endpoint. To do this, we will walk you through the authentication process to generate an access token, which you … Continue reading “Quick Start Guide for Marketo REST API”
Updating Lead Data in Marketo using the API
Over a year ago we posted Updating customer and prospect information in Marketo using the API. That post presented a code sample that could be run on a recurring basis to poll a external system for updates. The idea was to retrieve the external data and push it into Marketo to update lead information. The code sample … Continue reading “Updating Lead Data in Marketo using the API”
Synchronizing Lead Data Changes using REST API
Over a year ago we posted Retrieving customer and prospect information from Marketo using the API. That post presented a code sample that could be run on a recurring basis to poll Marketo for updates. The idea was to use Marketo APIs to identify changes to lead data, and extract the lead data that had … Continue reading “Synchronizing Lead Data Changes using REST API”