July 2015 Release Updates

July 17, 2015 | by

REST API Sales Person API New sales person endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo sales person object.  In addition, a sales person can be assigned to a lead, opportunity, or company.  This is done by specifying an “externalSalesPersonId” attribute when calling the Create/Update/Upsert … Continue reading “July 2015 Release Updates”

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June 2015 Release Updates

June 30, 2015 | by

REST API Company API New company endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo company object.  Note:  Role permissions were added to provide access to the Program endpoints: Read-Only Company, Read-Write Company.  If your API user role predates the release of the Company APIs, … Continue reading “June 2015 Release Updates”

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In-App Web Personalization (Beta) using the RTP API

June 17, 2015 | by

Several of our customers provide web app solutions for their users and we receive requests if they can use Marketo Real-Time Personalization (RTP) within their secured web app environment. The answer is yes! We’ve released an API for In-App messaging, so you can personalize content and promote marketing activities like webinars, new feature releases, up-sells … Continue reading “In-App Web Personalization (Beta) using the RTP API”

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May 2015 Release Updates

May 26, 2015 | by

REST API Opportunity API.  New opportunity endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo opportunity object.   Note:  Role permissions were added to provide access to the Opportunity endpoints: Read-Only Opportunity, Read-Write Opportunity.  If your API user role predates the release of the Opportunity APIs, then you … Continue reading “May 2015 Release Updates”

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Synchronizing Email Unsubscribes Across Instances

May 11, 2015 | by

Do you manage multiple instances of Marketo?  Keeping lead information synchronized across instances can be challenging.  Here is a way to sync email unsubscribes across instances using a webhook that calls an external web service.  The external web service loops through each instance looking for the known lead that triggered the unsubscribe event.  When a … Continue reading “Synchronizing Email Unsubscribes Across Instances”

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