User Context JavaScript API exposes user and visitor level data across multiple sessions to enable advanced personalization capability leveraging historical user behavior and data. The API goes beyond data read and exposes custom variables that allows you to push meaningful data and events to the RTP backend for advanced segmentation and personalization purposes. Additional capabilities: … Continue reading “User Context”
Several of our customers provide web app solutions for their users and we receive requests if they can use Marketo Real-Time Personalization (RTP) within their secured web app environment. The answer is yes! We’ve released an API for In-App messaging, so you can personalize content and promote marketing activities like webinars, new feature releases, up-sells … Continue reading “In-App Web Personalization (Beta) using the RTP API”
NOTE: This is a guest blog post. Ed Blachman is a Senior Architect at TIBCO Software, a well-known vendor of enterprise software. Ed is working on products that allow what Gartner calls “citizen developers” to integrate the cloud services they use without needing to do any programming themselves. Marketo’s SOAP API is a powerful tool … Continue reading “Marketo SOAP API Tips and Tricks”
Let’s say you would like to delete a lead via the Marketo API. You can accomplish this by calling the requestCampaign API on a campaign that has a predefined flow action to delete a lead. We’ll show you first how to create a Smart Campaign, second how to set up a trigger to run a … Continue reading “Delete a Lead with the Marketo API”
Imagine you want to automate your call center follow-up emails. After your support rep speaks with a customer, you would like to automatically send an email thanking them for contacting your company. Let’s take this a step further, and say you want to include the specific conversation topic discussed with the customer that you track … Continue reading “Sending an Email with Dynamic Content from Marketo using the API”
You can send a transactional email from Marketo using the requestCampaign SOAP API. It requires an existing Smart Campaign to be created using the Marketo UI. It also requires the email recipient to exist in Marketo. So before calling the requestCampaign API, use the getLead API to verify if the email exists in Marketo. After … Continue reading “Sending a transactional email from Marketo using the API”
There are scenarios where proprietary systems are used to update customer and prospect information. The Marketing team would like to have those updates reflected back in Marketo so they have the most accurate system of record to use in their marketing campaigns. Using the below approach you can setup periodic uploads to Marketo to keep … Continue reading “Updating customer and prospect information in Marketo using the API”
You can retrieve information about customers and prospects that are stored within Marketo using the getLead and getMultipleLeads SOAP API. It is often desired to extract this information on a recurring basis to keep another system updated as customers and prospect information is updated or new records are created in Marketo. We’ll show you the … Continue reading “Retrieving customer and prospect information from Marketo using the API”
RTP exposes a utility function to check if pattern matches certain string. The utility can’t be used in async way because it returns an indication if there is a match or not. You must become a Web Personalization customer and have the RTP tag deployed on your site prior to using the User Context API. … Continue reading “Pattern Match”
Adds the capability to trigger functions on certain state of the global rtp object. You must become a Web Personalization customer and have the RTP tag deployed on your site prior to using the User Context API. Usage rtp(‘triggerName’, function_to_trigger); Parameter Optional/Required Type Description ‘triggerName’ Required String Method name. function_to_trigger Required Function Function to trigger. … Continue reading “Triggers”
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